Tuesday, January 22, 2019

Finding A Good Hook For Your Book

The news media, to make a general statement about the needs, desires, and proclivities, of media across all mediums – digital, print, audio, and visual – needs one thing:  a good hook.

All media, local or national, big or small, old or new, needs to have interesting stories for its readers, listeners, viewers, or followers.  With such stories, the media outlet establishes itself as a reliable source of content and positions itself for advertising, subscriptions, and other benefits.

So what’s a good hook?  One that appeals to a particular media outlet.  A good business story may not work for a health magazine or a sports radio show, but a juicy political story can work for Time, Politico or NPR.  So rule one:  Know what types of story a specific media outlet and editor/producer would even consider.

Here are some potential hooks you can develop for your book:

  • Offer a how-to angle.  Show us how to do something useful, interesting, or desired – and do so in a way that’s better than others who talk about this.
  • Share a secret –but make sure it’s something people really value and want to discover.
  • Expose an injustice or a lie.
  • Counter a myth and show how people have been wrong about something.
  • Solve a real problem – champion the solution.
  • Be critical of something in the news, show a problem exists that wasn’t fully known about, or speak out against the establishment on a timely topic.
  • Discuss a button-pushing topic like sex, religion, or politics in a unique or controversial way.
  • Lend insight on news of the day.
  • Be the first to say something – or say something that’s been said before but in a distinctive way.
  • Say something that’s so counter intuitive or opposite popular beliefs – and declare your own truth.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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