Sunday, January 6, 2019

Have You Set Your Book Marketing Goals?

Image result for meeting goals images

At the core of things, what type of book marketing mindset or strategic approach do you operate from?

When you look at other areas of life, you likely operate out of a certain frame of mind that allows you to dictate your actions.  For instance, if you want to avoid going into debt, what do you do?

First, you have a budget and an awareness of what you earn and spend.

Second, you filter your expenditures and actions based on one thing: Can I really afford this?  What are my less expensive options or free alternatives?

Three, you let a single-minded focus of not going into debt rule your life – without exception.

Take another area, like dating.  You need to make up your mind as to what you want.  Are you looking to just have fun and sleep around?  Are you looking for a serious companion? Are you looking for a certain type – in looks, brains, age, religion, etc.? Do you have certain goals or concerns that are age or time sensitive?

You build your dating strategy around your deepest goals.  If you approach it with no plan you suddenly end up somewhere you do not want to be.

Take dieting.  Either you are watching what you eat – or you’re not.  You either commit to exercise, or you don’t.  Again, you can’t just go at your health without some goals, unless you risk early death, chronic conditions, or discomfort.

So, I ask again, what’s your book marketing approach?  It won’t just happen on its own unless you take the helm and drive this truck down the right road.

Ask yourself:
·         Do I want to write more books?
·         Do I want to leverage your brand to get paid speaking gigs, consulting jobs, teaching positions, or to sell other services and products?
·         Am I passionate about sharing your message, perhaps wanting to start a movement?
·         Could I book have spinoff potential – movie deals, TV rights, foreign publishing contracts, adaptation into course material?

Figure out WHY you write books.  UNDERSTAND what you hope to accomplish in six months or six years.  ACT on what needs to be done now to get the ROI later.

Set goals and develop the small actions steps that are needed to bring about the change you desire.  Yes, you can hire people to help you, buy ads, and do all kinds of things to advance your cause. But none of that means shit until you know what you want to do and then figure out how to get it.  

Give yourself clarity and vision – and your writing career will get a boost that may just propel it towards a wonderful journey.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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