Monday, August 26, 2019

A Few Book Marketing Tricks

Who Else Is Your Reader Buying From?
Perhaps there is a way to link with another author or company that is selling something else that targets your core audience. For instance, if drug companies want to target those with a specific disease so they can sell a drug, product, or service, and the disease in question is the same one your book is about, consider contacting various drug companies to explore how you can work together.

Perhaps the drug company, once told about your book, will agree to purchase copies of your book, either to resell or to offer for free as a reward or incentive of some kind. Maybe the drug company will hire you to speak at community health fairs or events related to the disease.

Additionally, maybe the drug company will want to advertise in your book or on your site. Maybe it will give you free samples for you to give to people who buy your book. Remember, a potential client for them can be worth hundreds, if not thousands, of dollars. They would have a high incentive to work with you, provided you can come to terms.

Marketing Trick
Use misconceptions in your favor if the person operates under a set of values, beliefs or knowledge that assumes things that give you an advantage.  No need for you to correct them.  Of course any wrong ideas that they hold or express that are detrimental to your cause need to be cleared up.

Marketing Preparation
·         Have you made a list of your book’s benefits?
·         Did you put together a list of competing authors and experts?
·         How can you take advantage of people’s misconceptions, ignorance, or confusion over your area of expertise?
·         What negative myths must you overcome?
·         How will you pretest your market?
·         Have you drawn up a marketing budget of time, money, and resources?
·         Are you equipped to handle a surprisingly larger-than-expected response to your marketing efforts?
·         Will your marketing arouse opposition, complaints, or competition?

You can create your own contest, poll or survey with a number of goals. First, you will get so many participants that you will gain legitimate access to sell your book to them. Second, the bigger the pool of participants, the more significant your contest or survey will seem when you announce the results to the news media and in your marketing materials, blog, etc. There are many challenges in holding contests and you must comply with all state and federal laws regulating them.

“Writers know words are their way towards truth and freedom, and so they use them with care, with thought, with fear, with delight.”
--Ursula K. Le Guin

“Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.  Never use a long word where a short one will do.  If it is possible to cut out a word, always cut it out.  Never use the passive where you can use the active. Never use a foreign phrase, scientific word, or jargon if you can think of an everyday English equivalent.  Break any of these rules sooner than say anything outright barbarous.”
--George Orwell

“If you can’t annoy somebody, there is little point in writing.”
--Kingsley Amis

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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