A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Tuesday, November 5, 2019
How Are People Evaluating Your Level Of Service?
As an author, you
are now in the customer service business. You sell a product -- a book. You
market a brand: you. You may also sell other products or a service, such as
consulting, speaking, etc. So what will you do to ensure top customer service?
clearly and often.
questions accurately, directly, and in a timely manner.
across as caring, interesting.
most of your time listening, not always talking. Learn what they want, like,
need and do.
a concern or problem immediately. If the solution involves following up with
other vendors, such as UPS, do so and then follow-up with the customer to tell
them what you did, what you will do, and to confirm they feel helped and
a good database on your clients and stay in touch with them at least every six
months, even if you don’t have something new to sell them.
say thank you, express gratitude, and let them know you value their support.
the confidentiality of what people share with you.
tabs on your competition and seek to emulate those who succeed in other
like a customer – ask yourself what they need or want and give it to them.
a way to go the extra mile – reward your patrons.
“Task of modern man is not to find his inner self, but to invent himself.”
--Author Rod Judkins
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”
--Albert Einstein, Scientist
“You see things; and you say why? But I dream things that never were and I say why not?”
--George Bernard Shaw, Author
“Creativity is allowing yourself to make mistakes.Art is knowing which ones to keep.”
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