I
came across a helpful book for those looking to crack the publishing world and
release their book to the marketplace effectively. It’s called The Influential Author: How to
Write, Publish, and Sell Nonfiction Books That Matter, by Gregory V.
Diehl.
The
book examines seven areas an author should have a solid understanding of,
including:
1.
Philosophy – An author’s
internal understanding of what he or she wants to say, why they believe it
matters, and how the author places his message in a social and historical
context.
2.
Strategy – Consists of
developing a viable plan for the form that the meaning of your message will take.
3.
Creation – The process of
turning thoughts into words and capturing them as static writing.
4.
Refinement – This is how you’ll optimize what you’ve written –
through better structure, style, and presentation, to create a more powerful
influence for your readers.
5.
Presentation – The impression
your message makes when its receivers are first exposed to it.
6.
Promotion – All that you
need to brand yourself and promote your book.
7.
Reward – Enjoying the
success of seeing your book positively change others. Leveraging your book will create many new
opportunities in business and life.
”Whatever
you write,” states Diehl, “it must accomplish at least one of two things:
1.
Inform
the reader of something useful to their goals.
2.
Engage
their emotions.”
Despite
the growing popularity of all things Internet, Diehl declares “Books are the
gold standard for ideas that matter.” I
would agree.
His
most important message can be found early in the book, when he challenges
authors to be ready to earnestly promote their book, saying:
“To
find success in self-publishing you will need to be more than a writer. It doesn’t require experience in sales or
marketing (though it helps). What you
need is an honest willingness to tell people why your book is worth buying and
reading. You need to believe this preposition at your core. Do not be content
to put the message out there and hope for the best. Own its presentation and promotion.”
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Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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