Wednesday, April 13, 2022

How Can Authors Find Time To Market Books?


When we recently pushed our clocks ahead by one hour. It was said that our days got longer. What happened is our exposure to the daylight in the evening got extended, while we lost an hour of morning sunlight that we likely slept through anyway. But, alas, no clock trickery can yield us days that are longer than 24 hours.

That’s right, in a time when we feel like we need a 27-hour day to tend to our obligations, needs, and desires, we still get 1,440 minutes a day. How will you carve up your precious time in order to balance all that is to take place, including, of course, time to write, edit, research, pursue publication, and marketing?

Everyone’s life is different, so I won’t begin to presume what your life is like, but suffice it to say you likely have many of these broad areas of time to address:

Writing: Write, read, research, edit, publish, market

Work: gotta make the money; side hustle

School: learning is key

Health: exercise, doc visits, therapeutic treatments

Sleep: don’t cut it short

Commute: work by zoom is ending soon

Pet: walking, cleaning, doc visits, buying food or toys

Religion: time to pray

Social media: for work, books, fun

Entertainment/Hobbies: what you do for fun

Shopping: food, household, gas, bigger items

House: fix, maintain, expand

Family: tending to kids, parents, siblings

Research/Learn: anything

Relationships: Marriage/Dating, family, friends

Volunteering: time to help others

Vacation: travel and explore

Social Activism: make the world a better place

Sleep: yes

Where does an author locate the time and energy for book marketing?

Often, authors fall short in the department of marketing. Many do little to nothing.  Others will:

* Outsource or supplement their needs.
* Beg, barter, negotiate, and seek favors.
* Dismiss or delay what needs to be done.

But it all starts with your intention and mindset. Are you ready to commit to marketing your book?

Once you say yes, you need to make a game plan and to work hard at fulfilling it. Where there is a will, there is a way. You must use your resources wisely, including your time, money, connections, skills, knowledge, and energy.

What works in the game of time-effective book marketing?

* Multi-Tasking
* Assigning stuff to others
* Prioritizing
* Scheduling
* Setting Goals
* Identifying shortcuts
* Not seeking perfection
* Paying for things, like reviews, ads, and bestseller status
* Being mentored or coached on what to do

Problems sprout up: complications arise out of your control. Things need to change. Sometimes, out of necessity or desire, You are pushed in a new direction.

Ask yourself where you can:

* Do without
* Delay
* Cut corners
* Get free help
* Get paid help
* Make use of wait time or minimize it
* Avoid traffic
* Copy or model what works
* Prepare, plan, and schedule for efficiency
* Reduce meeting need and length of meetings

The key to having enough time to do what you need and want to do is to examine how you spend your time, list your priorities, and then reconcile the two.  Give up on thinking you can do it all


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: 

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