Monday, March 28, 2022

How Do You Assemble A Book Launch Team?


Depending on what your book is about, what your credentials are, your goals, and the depth of your resources, you can be in a position to put together an awesome book launch team. Even if you have a small-scale launch, you need to plan it and you’ll need to lean on some help. Here’s how you can do it:  

First, a book launch team is what it sounds like, namely two or more people who collaborate to make sure that your book’s publication date takes place effectively. Who can be on your team?  

This will depend on what needs to be done, who will help you for free, trade, or a fee, and what your goals are.   

Your team may end up being a spouse, a child, a parent, or a friend. But it can also be other authors, a professional book marketer, or someone that you offer a cut of the sales or something for trade. All help should be welcome. Think about the skills, time, connections, and personality of those you know -- and of those they may know. Identify who can do what that will be of some benefit to you.  

Put together an email list of anyone you know or who already reads your blog, subscribes to your newsletter, downloaded something for free at your site, or that you have access to (such as a  directory of alumni, church members, or some other group affiliation).  

There are many buckets to explore for marketing your book. Who can help you do each of these things?

  • Contact bookstores and libraries 
  • Solicit groups for bulk sales
  • Schedule speaking engagements
  • Post on social media and increase connection totals
  • Schedule media appearances
  • Write blog posts and by-line articles for publication
  • Set up an ad campaign with Amazon, Facebook, Google, or others. 
  • Manage your account
  • Send out mass emails
  • Submit to book awards
  • Find book fairs and contests to participate in
  • Design, update, and monitor your website
  • Help you host a podcast
  • Seek out opportunities for you to guest-blog 
  • Join writer associations
  • Secure paid reviews
  • Seek out book reviews
  • Create content for social media: audio, written, and visual
  • Conduct research
  • Hold virtual events
  • Find book clubs
  • Network
  • Craft press kit materials 
  • Create a book trailer 
  • Develop swag that is sold or given away
  • Hold a launch party 
  • Develop a comprehensive marketing campaign 
  • Consult with and hire a book marketing professional 
  • Define your distribution strategy-- with a timeline, marketing tactics, and metrics to review progress
  • Explore all book formats, from hardcover to trade paperback, mass-market, e-book, and audio book. 
  • Sign on with more retailers, catalogs, and site or affiliates to sell your book
  • Find a literary agent to sell foreign rights, film rights, etc. 

Your team of friends and family can be supplemented by interns, hired guns, or various groups and organizations. Incentivize, inspire, and inform your team on what’s needed and explore how they can pitch in. As a writer, you are an infopreneur and so you need to act like the CEO of your team.   

Now go out and sell, sell, sell! 

“Contacts can make you contracts” 

-Tony Scire  

“If you can beat them, arrange to have them beaten.”

-George Carlin 

“The fundamental cause of trouble is that…the stupid are cocksure, while the intelligent are full of doubt.”

-Bertrand Russell  

“It’s not that I’m so smart, it’s just that I stay with problems longer.”

-Albert Einstein  

“A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.”

-Tom Landry   

“You were not born a winner, and you were not born a loser. You are what you make yourself to be.”

-Lou Holtz


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: 

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