Sunday, March 27, 2022

Do Authors Need To Know What Day It Is?


Years ago, there was a weak joke circulating. Someone would ask another: What time is it? The response: Time for you to get a watch. Well, similarly, today’s author needs to get a calendar and know what day it is.   

I don’t mean you need to consult a Mayan or lunar calendar, just a good old calendar that alerts you to honorary dates, holidays, anniversaries, seasons, and historic dates.  

You should consult two sets of sources. The first set consists of tell you what happened in history on a specific date. Try these:

They may certainly overlap in terms of identifying key historical events and birth or death dates of famous people, but they will also differ in what they say on such matters. They will also vary in which events and people they chose to acknowledge. You could go even deeper, and look at sites that feature specific professions, sports, hobbies, races, religions, genders, and nations.  

Check these out: (Jews) (black people) (LGBTQ+) (baseball)

www.jurist,org (law) (Christians) (postal history) (videogames) 

The best overall sources that you should consult for dates, weeks, and months that honor relevant things, events, or people are these:  

Why do you need to know when National Donut Day, National Hispanic Heritage Month, or National Suicide Awareness Month is? 

You might have a way of tying your book to any of thousands of special dates like these. 

Sure, you know when Mother’s Day, Independence Day, and Thanksgiving are held but do you know when International Dog Day (Aug. 26th), National Golf Lover’s Day (Oct. 4th), or National Literacy Day (Sept. 8th) are held?  

You need to know what day it is. It may just be your lucky day.   


“Don’t be afraid to fail. It’s not the end of the world and in many ways it’s the first step toward learning something better and getting better at it.”

-Jon Hamm  

“Failure will never stand in the way of success if you learn from it.”

-Hank Aaron  

“Every professional was once an amateur”


“Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.”

-Mother Theresa 

Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: 

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