Sunday, September 11, 2022

Authors Must Allow For Surprises


Contingency plans.  You need to have them.

Things could change, sometimes suddenly and unexpectedly. You don’t want to be left out in a snowstorm naked, do you?

There is change and initiative that can come willingly from you. There is change that happens out there that you could choose to react to. Then there is stuff that happens to you, where you are forced to make changes.

What is your book marketing plan? Authors have many expectations and hopes, but few plans on how to execute a marketing plan that will yield the results they hope for. 

What is your Plan B? Are you being realistic with your time and money as it relates to marketing your book? What happens if things don’t go as planned?

Writers should explore what they will do in each of the following key areas:

* Social Media
* Speaking
* Traditional Media
* Book Awards
* Advertising
* Book Reviews

These plans should include:

* Budgets
* Scheduled activities
* Resources identified
* Goals and a means to measure progress

Ok, so you have all of these plans and your marketing is mapped out. Let’s say things don’t go as planned or you don’t get wished-for results. Now what?

You will need to be ready to try harder, be smarter. And you will need to try new things and change your approach to things. Be certain of this: Authors will be surprised and they will need to find a way to give themselves a second and third shot at success.

You can plan on it!


Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:




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