Some people pay nearly $500 per hour to a consultant who teaches Generation Z and Millennial workers how to overcome their fear of talking. Can you imagine that?
Well, in our communications-centric world, we know how important it is for an author to be well-versed in every form of sending a message, but where did we go so wrong that young people are too fearful of simply talking to another person on the phone?
According to Business Insider, which broke the story about The Phone Lady charging nearly five Benjamins an hour to help the younger crowd improve their phone etiquette, says: “Smartphones can do lots of things - but plenty of users make very few actual phone calls on them, if any at all. That’s left many younger workers lacking the confidence to speak effectively on the phone at work.”
What kind of dumbass generation are we raising? They don’t know how to turn the pages of a printed book, can’t talk on the phone, and seek to change the use of every word to the point we no longer know what they mean.
So, our youth can’t talk on the phone. Our older folks can’t tweet. How will anyone communicate with another?
Okay, okay, let me get off my soap box and stop ranting. The story here is not the absurdity that someone is getting lawyer money to teach the equivalent of tying your shoes, but rather, that it’s obvious many people have limitations in how they will communicate effectively.
The lesson? Don't be one of them.
If you are to market your book and promote your ideas, you’ll need to master the act of communicating. This means that you need to be able to:
-Speak to someone via web conferencing, such as zoom
-Talk to anyone by phone
-Carry on a conversation in person
-Interact one-on-one and in group settings
-Email back and forth
-Text fluidly
-Use snail mail and overnight services
-Utilize messengers
-Fax others
-Send communications through various social
media platforms
From thank-you notes that are handwritten, to
physical holiday cards, and from tweets, skyping, and online conferences, with
breakfast meetings, phone calls, and cocktail parties stuffed in between, one
must know how and when to use each method of communication.
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning
blog, can be reached at brianfeinblum@gmail.com He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!
Read This!
47
Ways Authors Can Promote Books
https://bookmarketingbuzzblog.blogspot.com/2023/01/47-ways-authors-can-promote-books.html
Authors,
Pursue Your Dream Until Death
https://bookmarketingbuzzblog.blogspot.com/2023/01/authors-pursue-your-dreams-until-death.html
19 Resolutions For
Authors & Book Lovers In 2023
https://bookmarketingbuzzblog.blogspot.com/2022/12/19-resolutions-for-authors-book-lovers.html
21 Book Marketing Tips For 2023
https://bookmarketingbuzzblog.blogspot.com/2022/12/21-book-marketing-tips.html
How Books Get People’s Attention
https://bookmarketingbuzzblog.blogspot.com/2022/12/how-books-get-peoples-attention.html
What Will You Do This Second?
https://bookmarketingbuzzblog.blogspot.com/2022/12/what-will-you-do-this-second.html
AAA
Author Success Formula
https://bookmarketingbuzzblog.blogspot.com/2022/12/aaa-author-success-formula.html
https://bookmarketingbuzzblog.blogspot.com/2022/12/is-your-book-sold-everywhere.html
https://bookmarketingbuzzblog.blogspot.com/2022/12/12-tactics-to-better-writing.html
Authors Want It Cheap, Easy, Fast.
Possible?
https://bookmarketingbuzzblog.blogspot.com/2022/12/authors-want-it-cheap-easy-fast.html
Brian Feinblum should be followed on Twitter @theprexpert. This is
copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog. His writings are often featured in The Writer and
IBPA’s The Independent. This award-winning blog has generated
over 3.2 million pageviews. With 4,400+ posts over the past decade, it was
named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized
by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It
was also named by WinningWriters.com as a "best resource.” For the past
three decades, including 21 years as the head of marketing for the nation’s
largest book publicity firm, and two jobs at two independent presses, Brian has
worked with many first-time, self-published, authors of all genres, right along
with best-selling authors and celebrities such as: Dr. Ruth,
Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey
Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne,
Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA,
Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, and Connecticut Authors and
Publishers Association. His letters-to-the-editor have been published in The
Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The
Journal News (Westchester) and The Washington Post. He
has been featured in The Sun Sentinel and Miami
Herald. For more information, please consult: linkedin.com/in/brianfeinblum.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.