Go f**k yourself.
Not exactly the opening you would expect in a
book marketing blog post, huh?
It is just three words. They could be said in anger or jest. Context is king to knowing how to react. I mean nothing by it, so cool your jets and relax.
Today’s world demands that we shock, challenge, inform, entertain — and dare, threaten, rant, and demonize.
Being neutral, conservative, or undecided is not an option when you write something today, whether a book, an essay, an article, a Facebook post, or a tweet. Being bland, non-commital, indifferent, or on the sidelines is not playing it safe. It is playing yourself into obscurity.
Now, that doesn’t mean you have to curse to stick out. But you do need to break some rules and get emotional, colorful, energized, and spicy. There is little room for being bland, basic, or polite.
What will your press release headline say? How about your email’s subject line or the first sentence of your Facebook post? If you don’t hook ‘em in you have lost them, navigating yourself to oblivion.
You get what I am saying, right? You aren’t stupid, but maybe you are a bit lazy, or just not creative enough to make sure that you make an effort to excite, invite in, and grab the attention of others.
In addition to using an economy of catchy words in an active voice, making bold statements, asking inviting questions, or stating shocking, interesting, or funny things, you will draw people in with the right eye candy — your visual.
Which image will accompany your word-filled missive?
Will it be colorful images of nature, beautiful people, action shots, cute animals, unusual things, or some other type of can’t-look-away image?
Be memorable. Be interesting. Be helpful.
Say something wacky, contrarian, honest, or bold. Whatever you say, before you press send, ask yourself: Will this get one’s attention? If in doubt, rewrite and try again. Good enough just won’t work.
Don’t ignore or forget this.
Now, Go F**k Yourself!
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Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
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Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.
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