What is the most effective way to sell, promote, and support your book?
Choose the way or ways that are the most cost-effective and time-efficient means to achieve your goals. If such a way is not available to you, create or look for one.
Tap into your network. Who do you know that knows something or someone who can help you? Contact them. Ask, beg, trade, or buy their help.
Think out of the box. Forget the standard way of doing things. What can you do that most people don’t even try to do -- or pursue and fail at? Start taking desperate measures to make a splash that gets you attention.
Look to see whom you can partner with. Can anyone with expertise, influence, or market access help you, provided that you cut them in for a fat chunk of the net profits?
Find a loss-leader opportunity. This is where you give your book away, greatly reduce the price, or sell your books at a loss with the hopes of getting more buyers as a result -- or that you will sell other products and services because of the book.
Model what works. Look at best practices and success stories. Extract what could work for you now.
Play the contrarian. Screw the experts. Do what seems to be different, even opposite what others do or say to do. Stand out and hope for the best.
Combine peanut butter with chocolate. Create combinations of events, actions, ideas, or content that leads to new books, products, markets, or ways of doing business.
Sacrifice more. Try working 18-hour days or paying helpers double-time in order to get more and better productivity quickly.
Hire some experts to show you what to do, give you access to things you’ve needed, or to gain databases, tools, or memberships to highly helpful resources.
Plan ahead and seek out the optimum moment to execute a strategy or plan that helps you capitalize on a moment or special event. For instance, have umbrellas to sell on a rainy day.
“Humans are pattern-seeking storytelling,
animals. We look for and find patterns in our world and in our lives, then
weave narratives around those patterns to bring them to life, and give them
meaning.” --Michael Shermer publisher of Skeptic
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Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
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Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.
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