Wednesday, June 21, 2023

How Do Authors Reel Readers In?


  What can authors say that will draw people in — and get them to read their book?


  Authors tend to want to cast a wide net, to say anything that could draw in someone. This ppeal to be everything to everyone could end up getting you nowhere with everybody.

Instead, target whomever you believe is your likely reader. Identify who that is and think about what their needs, desires, thoughts, and experiences are — and then formulate what to say to them that can appeal to their specific demographics.

Think like the reader. What does one need or want to hear or know to help them be convinced to buy a book? Feed to them what you assume will work.

Authors can say things that have no proof — just a claim of opinion:

* It is a great book.
* You will really enjoy it.
* It is a page-turner.

None of these statements were validated by an authoritative figure. It is just you planting hopeful impressions upon a potential reader. That is fine to do.

Authors can make claims — even if only technically true:

* Award-winning author (which award?)
* Best-selling book (which list?)
* Critically-acclaimed book (what constitutes that?)
That is fine to do.

Authors can quote third-party statements:

* It could be a specific quote from a known entity, such as Kirkus Reviews
* It can be an excerpted from a story about you in a publication or website
* It can be a general claim that dozens or scores of reviews on amazon or Goodreads give it five stars
* Authors can share testimonials of you or your book from other authors, experts, professors, etc.
That is fine to do.

Authors can state how one benefits from reading their book:

* Readers will enjoy the…
* Readers will gain insight into….
* Readers will learn how to….

Authors can say their writing reads like specific authors (name popular or successful ones):

* This book will remind readers of (name a book or author)….
* Her writings compare favorably to…
* His work is inspired by and modeled after…

Authors can share stories, cite stats, or use hypotheticals to demonstrate their selling points and show why their book fills a want or need:

* 39 percent in a recent poll say they have not had sex in the last six months. A new book shows how to put a relationship on course for romance.
* What if cancer could be cured? A new novel by an oncologist reveals the ugly secrets behind the medical world’s pursuit to kill studies that show potentials for cures.
* The Mets just won the World Series in a gritty seven games. A new book by a pediatrician examines how parents can raise successful kids through competitive sports, showing why participation trophies need to be replaced by a scoreboard.

Authors can reference the news or a tie-in to a holiday or honorary day or trend to get some media coverage:

* As the New Year approaches with the promise of a fresh start, this book shows readers how to break old habits and commit to managing money more effectively.

* June is historically a big wedding month but one author’s new novel about divorce and domestic abuse reveals the warning signs a woman should see in a man before marrying him.

* National Grandparents Day is in two weeks and the author would be a perfect guest on your show to discuss how her children’s books are perfect for grandparents to read to their youngest family members.

* As millions celebrate National Donut Day, one fitness guru offers a cookbook of healthy alternative snacks.

When seeking to hook your reader in, determine:

* Who your reader is going to likely be
* Why they should care
* What they are looking for
* What is most unique about your book
* How your book or life compares to competitors

The world holds many story angles and selling points — what we call the marketing hooks. You can utilize history, news, trends, predictions, or your imagination to come up with something that should get people’s attention. If you can’t think of anything, toss your book into the recycle bin.

Should Authors Blame Anyone For Book Marketing Failures?


If you tried to market your book, you likely ran across some moments of failure, loss, and setbacks. You may have wasted time and money — and felt defeated. Perhaps you looked to blame others for your circumstances. Perhaps you are even tough on yourself, burdened with feelings of incompetence, guilt, or shame. But there is no point to living with a righteous sense of blame and anger. That won’t get you what you want.

When you run up against a problem, do you want to focus on blame or a solution? True, sometimes you need to identify the causes of or the contributing factors to a problem in order to solve it, but if you put too much emphasis on blame, you put your energies in the wrong place.

Blame leads to anger, hate, and mistrust. It absolves you of seeking to salvage things or of taking on the challenge of resolving, changing, or improving things. Most situations are not all or nothing, where only one is at fault and not the other. Whether or not you are to be blamed for having a role in a failed activity or a problem, you can be a part of the solution.

When marketing your book, take ownership of it. Nothing happens unless you initiate, seize, follow-up, and respond to opportunities.

Whining about your circumstances, blaming others for failure, or wishing for better results won’t bring you positive results. Save that for a therapy session. Focus your thoughts, resources, and energy on what will deliver to you that which you seek: useful outcomes — and not to be just feel right about what others did wrong.

Stop being a victim of others or a bystander of circumstance. Go out and create the conditions conducive for a victory.

It is easy to blame those you hate, fear, or know little of. It is harder, as a strategy, to lay blame when it is someone closer to you or it is yourself that is at fault. You need and want to live with yourself and your family and friends, so you have to temper the prosecutorial blame and instead, seek to collaborate to focus on the good, the positive, and the common ground.

Seek solutions, not blame, especially when it comes to marketing your book.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  




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