Are You A Clickable Author?

Selling a book these days comes down to authors selling themselves. They must be clickable – to provide some reason why people click on their website, social media post, or email. Are you clickable? 

People will click on something if they believe and perceive that it will solve a problem, avoid one, entertain them, inform them, fulfill a need, satiate a desire, inspire them, or enlighten their soul. Do you offer anything that meets such criteria?

 

Do your click offerings:

·         Save some time or money?

·         Avoid heartbreaks and heartaches?

·         Help an injured mind, body, or heart?

·         Aid one in dealing with fears?

·         Provide pleasure or avoid pain?

·         Make another smile, laugh, or feel comforted?

·         Make one feel desirable, needed, wanted, or good?

·         Bring gifts and rewards?

·         Share goodwill and encourage the proper values?

·         Provoke strong emotions?

·         Assuage one’s ego?

 

Think about it. I am not clicking on your crap unless I feel there is a chance I will get something out of it. That is human nature.

 

When you share something and want people to read – listen – watch what you ask of them, you better make clear what you are promising and hope to deliver the goods!

 

Your offering must convey:

 

·         Why you reached out to them.

·         ID why they need/want it.

·         Show you understand their world.

·         Explain the consequences of not clicking.

·         Show how you can help them.

·         Assert that you care about them.

·         Provide proof something works.

·         Share third-party validation for your stuff.

 

To be clickable, it helps if you:

 

·         Have a good track record when providing content

·         Keep it relatively short

·         Attach a clear headline/subject line with a powerful image

·         Never do a bait and switch

·         Incentivize people to consume your content

 

Start seeing yourself as clickable. Provide content that people await or need. Quality over quantity. Once you get to the core of what moves another and you find exactly what will appeal to – and fulfill – them, you will be on your way to being clickable.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.