Should Authors Blame Anyone For Book Marketing Failures?

 

  If you tried to market your book, you likely ran across some moments of failure, loss, and setbacks. You may have wasted time and money — and felt defeated. Perhaps you looked to blame others for your circumstances. Perhaps you are even tough on yourself, burdened with feelings of incompetence, guilt, or shame. But there is no point to living with a righteous sense of blame and anger. That won’t get you what you want.

When you run up against a problem, do you want to focus on blame or a solution? True, sometimes you need to identify the causes of or the contributing factors to a problem in order to solve it, but if you put too much emphasis on blame, you put your energies in the wrong place.

Blame leads to anger, hate, and mistrust. It absolves you of seeking to salvage things or of taking on the challenge of resolving, changing, or improving things. Most situations are not all or nothing, where only one is at fault and not the other. Whether or not you are to be blamed for having a role in a failed activity or a problem, you can be a part of the solution.

When marketing your book, take ownership of it. Nothing happens unless you initiate, seize, follow-up, and respond to opportunities.

Whining about your circumstances, blaming others for failure, or wishing for better results won’t bring you positive results. Save that for a therapy session. Focus your thoughts, resources, and energy on what will deliver to you that which you seek: useful outcomes — and not to be just feel right about what others did wrong.

Stop being a victim of others or a bystander of circumstance. Go out and create the conditions conducive for a victory.

   It is easy to blame those you hate, fear, or know little of. It is harder, as a strategy, to lay blame when it is someone closer to you or it is yourself that is at fault. You need and want to live with yourself and your family and friends, so you have to temper the prosecutorial blame and instead, seek to collaborate to focus on the good, the positive, and the common ground.

   Seek solutions, not blame, especially when it comes to marketing your book.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.