The question has been asked numerous times, not
just now, but actually since the media’s earliest days with the founding of the
printing press being used to produce newspapers centuries ago: Is our news
media dying and vanishing?
It continues today, as traditional news media
outlets shut down, decrease news coverage, or rely too heavily on national
news-gathering sources.
A big concern for journalism today is that
newsrooms are biased, political surrogates, and mouthpieces for the agendas of
their owners.
Further, the other major issues are fake news,
AI-generated garbage, and opinion pieces that are too often replacing
fact-based reporting.
You know what I am talking about. Are Fox or
MSNBC neutral? Hell no! Are the Boston Globe or LA Times, with
reduced staffs and smaller editions, a shell of their former selves from a few
decades ago? Of course. Are there media deserts across small-town America?
Absolutely.
We need a fresh news media paradigm. Look no
further than NewsMatch. We should all donate money — see here: https://findyournews.org/campaign/newsmatch/
The information below is
quoted directly from their site:
“NewsMatch is the largest collaborative
fundraising campaign to support nonprofit news in the U.S. The program centers
on a matching gift model that leverages the support of national funding
partners to generate support from individuals and local supporters for hundreds
of independent media outlets that produce fact-based news and information.
“What is the purpose of NewsMatch? The long-term
vision for NewsMatch is to ensure relevant and reliable news for every
community across the U.S. by strengthening the financial sustainability of news
organizations that are nonprofit, nonpartisan, and dedicated to public service.
“NewsMatch has four strategic objectives
to achieve this goal:
“Increase the number of people that support
nonprofit journalism
“Grow local and regional investments from
philanthropic institutions and major donors
“Develop and strengthen sustainable fundraising
capabilities within newsrooms
“Increase awareness and public support for
nonprofit journalism How does the program work? NewsMatch is a catalytic
solution to grow and expand who funds the news in our communities.
“The program is powered by three
components:
“The core element of the program is a matching
gift campaign. Funders pool their resources to match individual donations made
to newsrooms. By sparking individual giving, NewsMatch can ultimately increase
a community’s news resources.
“The second is a learning and training
component. Throughout the year, the Institute for Nonprofit News (INN) and News
Revenue Hub provide news organizations with toolkits, training, and coaching to
help build their development skills. This increases their NewsMatch success and
also their year-around ability to diversify and grow revenue in support of
public service reporting and run sustainable news outlets.
“And the last component is all about building
awareness. NewsMatch leverages the collective group of funders, newsrooms, and
partners to amplify the value of quality journalism and help audiences and
other supporters discover and give support to the news in their community. How
does the program define success? There are a number of ways NewsMatch defines
success, one of the leading indicators is its effectiveness to broaden
philanthropic support for nonprofit news.
“In 2022, newsrooms secured an additional $5.5
million in matching funds from nearly 800 major donors, local foundations, and
small businesses, surpassing the total amount of matching grants from national
partners for the first time in the program’s history. In addition to expanding
the pool of supporters, the program also defines success by growth in total
dollars raised as a result.
“Total dollars received by newsrooms during the
NewsMatch campaign period now exceeds $271 million since 2017.
“Besides receiving unrestricted funding through
main fund matches, partner fund matches and bonuses, NewsMatch enhances
newsroom sustainability by giving them the tools they need to establish a
replicable fundraising strategy. Newsrooms receive a variety of training
opportunities that help them learn about best practices for digital
fundraising, cultivating major donors and enlisting local match funders,
audience development, and much more. They can also take advantage of individual
coaching tailored to their specific needs.”
Need Book Marketing Help?
Brian
Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors
promote their story, sell their book, and grow their brand. He has over 30
years of experience in successfully helping thousands of authors in all genres.
Let him be your advocate, teacher, and motivator!
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About Brian Feinblum
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