If someone were to tell you that the rejection rate for your book would be well over 99.99%, would you venture to even try to publish and market it?
Well, when it comes to writing, publishing, and promoting a book, you are quite likely not to sell your book to any more than .01% of the population. In case you are bad in math, that means no more than a 1 in 10,000 odds of success. Now, when you multiply that by the US population of 337,000,000, that could still mean 37,500 book sales. Heck, many authors would be happy with even a .001% success rate -- 1 in 100,000, which means 3,370 would purchase your book.
Authors should realize they can be successful, but perhaps they need to redefine their metric of success. They shouldn't expect to be one of the rarest of rare people who sells over a million copies of their book —or even hundreds of thousands of copies. But they should also realize that even when one sells over a million copies of their book, that they still missed some 336,000,000 people.
So, why won't your book sell a ton of copies? There are numerous reasons, all unrelated to whether or not your book may even be edited badly, poorly written, boring, or packaged terribly. Assuming your book is decent, even great, no more than 99.99% of America will buy or read it because:
1. No one knows it exists.
2. Lacks word of mouth.
3. It did not get any news
media attention.
4. Your book didn’t place
high in any book awards or writing contests.
5. Poor distribution in
stores and/or lack of online availability.
6. Ineffective advertising
approach or lack of one.
7. Consumers think they have
no time to read it.
8. Potential buyers are on a
tight budget and perceive your cover price as high.
9. 10% of America is
illiterate.
10. Readers don't find your
book to be in their favorite genre.
11. No one sees a strong need
to have to read your book.
12. Some lack a powerful
desire for your type of book or writing style.
13. 25% only read one book a
year. and this just isn't it.
14. Bad book reviews-- or you
have few to no book reviews discussing it.
15. Failure to get your
network of friends, family, and colleagues to hawk the book.
16. You have a crappy author
site and/or a lousy cover and/or a shitty title.
17. Weak or non-existent
social media exposure.
18. Lack of a quantity of
quality testimonials.
19. No public speaking
presence to talk the book up.
20. You made rude or dumb
social media posts that turn people off.
21. Millions with ADHD can't
focus on your book.
22. Millions more are
mentally unstable, stressed, depressed, and too anxiety riddled to read any
book.
23. Millions are physically
challenged -- poor eyes, injured body, in chronic pain -- and reading a
book is not easy for them.
24. Millions have a prejudice
against you just for being who you are and won't touch your book.
25. Millions are simply too
dumb or too smart to appreciate the idea of reading your book.
26. People are distracted by
other media, from streaming movies, playing video games, and watching sporting
events on television to listening to music, reading a newspaper, and listening
to a talk-radio program.
27. So many are invested in
consuming free online content, from blogs and podcasts to
videos and social media posts.
28. So many people are
consumed by their addictions — food, alcohol, drugs, gambling, porn, shopping —
that they lack the time or focus of mind to consume books.
29. Just bad luck.
So, despite the odds of hitting the jackpot with
your book being stacked against most people, don’t despair. You only need a
tiny fraction of America to embrace your book to experience moderate success,
so keep trying your best to get the word out there.
Need Book Marketing Help?
Brian
Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors
promote their story, sell their book, and grow their brand. He has over 30
years of experience in successfully helping thousands of authors in all genres.
Let him be your advocate, teacher, and motivator!
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Sometimes Authors Need An Emergency Landing
https://bookmarketingbuzzblog.blogspot.com/2023/10/sometimes-authors-need-emergency-landing.html
An Extreme Book Celebration
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Do You Need A Writer Crisis Hotline?
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15 Workshops For Writers
https://bookmarketingbuzzblog.blogspot.com/2023/10/15-workshops-for-writers.html
About Brian Feinblum
Brian Feinblum should be followed on LinkedIn. This is
copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News
(Westchester) and The Washington Post. He has been featured in The
Sun Sentinel and Miami Herald. For more information, please consult:
www.linkedin.com/in/brianfeinblum.
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