Keep Fu**ing Going With Your Book Marketing

 

What do you do if you are at a large public gathering and a mass shooting suddenly breaks out? 

You run for your life. 

Krista Ryan the author of Keep Fu**ing Going A Step-By-Step Guide to Successfully Navigate Change, did just that.  

“Keep fucking going,” she writes.  

“That was the only thought going through my mind as I run for my life through the streets of Las Vegas. I was trying to escape the shooter who had opened fire that night on the Harvest Music Festival.” 

Krista was lucky enough to survive a massacre that led to 413 people wounded, 60 dead, and more than 1,000 bullets flying around. That was October 1, 2017, in Las Vegas. It remains the deadliest mass shooting by a lone gunman in American history.  

Krista is a workplace-performance expert and business coach of two decades. Her life-death experience led her to adopt a simple mantra when things get tough -- Keep Fucking Going.  

Let’s apply that to your book marketing: 

When you get a negative book review…

Keep fucking going.  

When you run an ad and few sales are generated…

Keep fucking going.  

When you apply for a book award and lose…

Keep fucking going.  

When you solicit the news media but get silence…

Keep fucking going.  

When you post all over social media but don’t see new followers or sales…

Keep fucking going.  

When you seek out literary agent representation and get back rejections…

Keep fucking going.  

When you discover your published book has some typos or errors… 

Keep fucking going.  

When you beg friends, family, and colleagues to post Amazon reviews but you didn’t see any such reviews…

Keep fucking going.  

Basically, whatever the setback, loss, rejection, or inconvenience that you may offer while marketing your book is to be met with only one reaction: Keep Fucking Going. 

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum