Monday, December 17, 2018

Best-Seller Book Marketing Resolutions: 2019

Oh where does the time go?  Time flies when you’re having fun and tending to the writing and promoting of books.  But here we are, with the dawn of a new year upon us. 

How will you approach 2019?  

What resolutions will you declare – and observe?  

How is this new year going to be different – and better – than last year?

Let’s first explore why most people fail miserably when it comes to New Year’s resolutions, whether they relate to the book industry or life in general:

1.      IIf no resolutions are set, there’s nothing to commit to or rally around.

2.      Too many resolutions are made, creating more of a wish list for the perfect life rather than coming up with a handful of things to key in on.

3.      The wrong goals are being set.  You’re doomed to fail from the start.

4.      You’re not properly incentivized, motivated, or rewarded in order to fulfill your resolutions.

5.      Bad planning and lack of scheduling time properly.

6.      You’re lazy.

7.      You let one bad day throw you off track rather than restarting the next day.

8.      You’re not healthy or physically/mentally up to the task.

9.      You lack the knowledge to succeed at the task you are pursuing.

10.  You need a better base of support for encouragement.

11.  You lack focus and discipline.

12.  You try the wrong approach and give up too soon.

Here’s what you’ll need to succeed:

·         Dedicate yourself and list how you will do things differently.
·         Allow in new ways of thinking – be ready to experiment.
·         Be prepared to change how you do things.
·         Pursue training or seminars to learn new skills.
·         Seek help from others

To make 2019 your year to succeed at book marketing, formulate a plan that builds around this formula:

·         Social media
·         Traditional media
·         Speaking
·         Book sales
·         Branding
·         Advertising
·         Networking

2019 can be whatever you hope it will be.  Dream it.  Do it.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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