A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Monday, December 17, 2018
Best-Seller Book Marketing Resolutions: 2019
where does the time go? Time flies when
you’re having fun and tending to the writing and promoting of books. But here we are, with the dawn of a new year
upon us. How will you approach 2019? What resolutions will you declare – and observe? How is this new year going to be different –
and better – than last year?
first explore why most people fail miserably when it comes to New Year’s
resolutions, whether they relate to the book industry or life in general:
1. IIf no resolutions are set, there’s nothing to commit to or rally around.
many resolutions are made, creating more of a wish list for the perfect life
rather than coming up with a handful of things to key in on.
wrong goals are being set. You’re doomed
to fail from the start.
not properly incentivized, motivated, or rewarded in order to fulfill your
planning and lack of scheduling time properly.
let one bad day throw you off track rather than restarting the next day.
not healthy or physically/mentally up to the task.
lack the knowledge to succeed at the task you are pursuing.
need a better base of support for encouragement.
lack focus and discipline.
try the wrong approach and give up too soon.
what you’ll need to succeed:
yourself and list how you will do things differently.
in new ways of thinking – be ready to experiment.
prepared to change how you do things.
training or seminars to learn new skills.
help from others
make 2019 your year to succeed at book marketing, formulate a plan that builds
around this formula:
can be whatever you hope it will be.
Dream it. Do it.