Follow by Email

Friday, December 21, 2018

How Blogging Helps Authors

Blogs can be an author’s best friend, even if it seems like a time suck to read, share, or post on blogs.  But let’s take a look at how many successful authors strategically use the world of blogging to advance their brand and promote a book.

There are lots of blogs out there of varying sizes and shapes.  Some have millions of followers and others have only a handful.  One of the first uses of blogs is to inform the author of what’s going on in the world of books and publishing, as well as the subject area he or she writes on or the industry he or she works in.  You can easily monitor what’s being said out there by connecting to popular blogs on a targeted topic.

The next thing authors should do is try to connect with these influential bloggers and befriend them.  Offer to write a guest-post or provide comments to their blog.  They can help you build up your following by sharing your voice and exposing it to their tribe.

Look at who else comments on the blog.  Try to connect with them as well.  They, too, want to be active in the online community and perhaps you can help one another.

Of course, one of the best ways to establish yourself is to write a blog and post regularly.  Share your posts with others and invite your family, friends, and social media followers to sign up for the blog.

Now just because you have a blog, it doesn’t mean everyone’s reading it or even knows it exists.  You must promote the blog just as you would a book.  You may ask:  Why bother?

Well, it depends on the pay-off that you seek – and that’s attainable.  A blog can outlast a book.  A blog could be a lifetime thing, where a book comes and goes.  The blog is your epicenter, a reliable, consistent place where people can connect with you.  As you build the blog up, it will be there for you for your future book releases.  You’ll have built up a following that’s hungry for that next book.

There are cons to blogging.  For one, it doesn’t earn you money until your following is large enough to attract advertisers or requests from others to pay you as an influencer to mention their product.  Most blogs don’t earn money.

Blogging is time consuming.  You must write, research, edit, post, and share your blog on a frequent basis.  If you respond to comments, that’s even more time used that could be applied to knock out a book.

One way to keep a blog going is to write short posts, invite guest-posts, interview others, or to use visuals that get a message across without having to labor over a long post.

Blogging is not for everyone but I think once you get into it and stick with it for a few months, you will find it rewarding.  To take your book marketing to the next level, strongly consider being an active blogger.

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

The Commandments of Author Networking

Does Book Publishing Use A Fixer Like Ray Donovan?

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.


  1. Programming Assignment help
    Programming Assignment Help is efficient in reducing stress from your academic life. It can save most of your time. Hence you can utilize your time in other necessary works. However, it is essential to choose a proper service; else it can trouble you badly. To avoid this, you must check the online reviews for a better Computer Science assignment

  2. Thanks a lot for sharing detail idea about how blogging helps author. I like to write blog posts, and this post really helped me to elaborate my skill. Best essay writing service is one of the best reference writing websites for me.

  3. Students Assignment Help provides essay writing NZ services and other essay writing services, dissertation help, thesis writing, case study and many other services to students all over the globe.

  4. gives best Assignment help online for students. We have skillfulness and have enough team to done your assignments with easiness. Our expert writers can compose assignment on any subject. We are online generally so you don’t have to wait for custom quote over your assignment need.

  5. It is nice to read such high-quality content. It is a good article that discusses the topic at hand quite well. I am looking forward to read more articles from your site. Keep up the good work.
    assignment expert

  6. Hi There
    Very Nice Blog
    Guys you can visit here to know more
    instagram verification service india

  7. This active link always considerable because complete step by steps are here mentioned to explain in well manner. Same as reader can also read here complete guide on project free tv reviews before use the site.

  8. What a pleasant read! Very resourceful. Loved it. I look forward to reading more on this from you. Keep writing… And keep inspiring.
    On a different note, if you are believer in the stars, check your free online birth chart Reading from here and plan yours years in advance.

  9. This comment has been removed by the author.

  10. Reading your blog has been a great experience. It is very informative and useful. I personally loved it. I shall definitely recommend it to all my friends.
    When Will Windows 11 Launch?, feel free to drop by on our page and check out our product.

  11. This was a great read! You can refer this one of the best tarot card reading apps is Tarot Life.

  12. This was an excellent article! Please try one of the most popular tarot app called Tarot Life!

  13. Thanks for sharing this post. I loved it. Try free online tarot card reading for love with best love prediction app. Download Tarot Life and change your life.

  14. Thanks for sharing the useful and informative information, I like your blog/website and also love your writing style. I am also a blogger and writing on different topics. If you wants to read my best article, please read - tamilrockers. Also, Ajmer city various hotels and motels provide traveler an experience of Rajasthan with safety and security. There are lots of economy budget hotel in Ajmer. This time sharing about most popular software download websites and enjoy free downloading.


Note: Only a member of this blog may post a comment.