Tuesday, October 30, 2018

21 Books Marketing Ideas For All Authors

There are literally hundreds of things one can do to properly promote a book, market an author’s brand, and generate increased book sales.  Some are more important than others, but every step of the way, every single day, you must do something useful to get the word out about your book.

1.      Create a website that not only showcases your book, but turns your book or brand into a bigger movement. For instance, if your book is about parenting, take ownership of that space and turn your website into a key resource for parents.

2.      Join as many social media sites that you have time to contribute content to and invite new connections to join. Twitter and Facebook are the top two, but Instagram, YouTube, Pinterest, LinkedIn and others may help further your writing career as well.

3.      Give out copies of your book to influencers and respected experts in your field. Just one of them publicly responding can bring you more followers and a useful testimonial.

4.      Create a YouTube channel and fill it with dozens of short videos – 45 to 90 seconds in length – that share information, humor, stories, advice, and ideas your target readers will love.

5.      Post fliers for your book on any public bulletin boards – Starbucks, libraries, parks, churches.

6.      Leave conversation-provoking business card-size cards in strategic locations. Ask provocative questions that lead people to your website.

7.      Create a blog dedicated to the principles of your book and use it in your social media exchanges.

8.      Hire a public relations professional to assist in promoting your book to the news media.

9.      Come up with an ad budget, especially for Facebook or Google ads.

10.  Pay for some reviews, to ensure someone with authority can comment on your book, hopefully for the better. Those that will write about your book for a fee include Publishers Weekly Select, Kirkus Reviews, The Foreword, and others.

11.  Reach out to reviewers at goodreads.com and consider using netgalley.com

12.  Offer your book as a raffle prize to local organizations. Also donate it to a number of libraries and to schools that hold fund-raisers and sell your book to the highest bidder.

13.  Make sure your book is listed everywhere, from your e-mail signature, business card, and social media profile,s to anywhere your name appears.

14.  Consider, if applicable, creating a companion workbook, spin-off title, or webinar that goes with your book and create new streams of income for the same content.

15.  Network with others who can help you – either in person, online via email, or on social media groups.

16.  Set up speaking engagements, even if for free with local businesses, schools, government agencies, non-profits, temples, bookstores, libraries, and community events.

17.  Offer to write articles for websites or publications – even for free – to get exposure for your book.

18.  Consider a billboard advertisement for a brief time – if it can ensnare media attention due to being controversial.

19.  Personally ask everyone that you know for help – and identify exactly what you want them to do for you.  Think of their resources, personality, needs, and the degree of your relationship and then make your ask.

20.  Think of whom you can partner with and package your book with their products or service.

21.  Think big and experiment.  Do something out of your comfort zone and take a risk.  It’ll be worth it.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

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