Friday, October 26, 2018

How Authors Can Give Media & Consumers What They Want

In order to get others to do something for you, you must have something they want.  Do you have something others want?

You certainly have to approach your book marketing efforts as if you have something of value to offer others.

So, in the following situations, you’ll need to answer these questions:

1.      What can you say to the media that they would want to hear?

2.      What can you offer on social media that others would want to read, see, or hear?

3.      What would bookstores want from you that will convince them to carry your book and host you for a book signing?

4.      What does your book offer readers that would inspire them to buy your book?

Perhaps you are not fully aware of all that you have to offer others in certain situations – or maybe you are but you don’t fully know how to quantify, qualify, and express the appealing factors that may move others to respond in your favor.  

How does one know what to say or do that will inspire, excite, and empower others?

As an author you need to put yourself in the shoes of others and to begin to assume, anticipate, and analyze what others may be going through, thinking, needing and desiring.  Get into the mindframe of the person you seek to impress.  You have to offer something that they think they need – no what you think is needed. You have to say what they need to hear – not just what you want to say.  You have to approach them the way they need to be communicated with – not the way you think they should be.

People are open to listening to you if you:

·         Don’t waste their time
·         Smile and sound positive
·         Communicate with clarity and relevance
·         Show an appreciation for what they do
·         Indicate you have relevant, useful, and interesting knowledge/ideas to share
·         Tie into what they do and serve those they seek to help
·         Make things seem easy to do and smooth to deal with you

Other factors include timing and styles of your approach.  It can come down to luck and random opportunity or it can be a planned and well-executed outreach.  In either case, you need to represent well and give it your best.

There’s no magic word, deed or formula to any of this, but using a little psychology, having a pleasant demeanor, and offering something useful can go a long way to your success.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

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