Tuesday, June 11, 2019

Book Marketing Tips & Rules

Book Marketing Rules
1.      Don’t be a pest once someone says no. Try to learn why it’s a NO, but move on.

2.      Don’t send long letters or emails – get to the point.

3.      Never lie, misrepresent or overly hype.

4.      Respond promptly to reactions or queries.

5.      Don’t take anything personally. Once you get people’s attention, have something of substance to offer them.

Book Marketing Tips
1.      See your relationships not as one-night stands or project-based, but as long-term partners.

2.      Show others not only that you fill a need but that they have such a need.

3.      Always express what their options to solve the need could be, but highlight the negatives associated with them.

4.      Give them immediacy or urgency – Why this? Why now?

5.      Oddly enough, never sound like you’re selling. You’re here to help, to listen, to support, and to be seen as a partner.

6.      Clearly state and summarize your offer and throw in a bonus.

7.      Schedule all calls, meetings or email responses so you choose to handle them on your terms, rather than be caught off-guard.

8.      Always make the other person feel valued and important. Show empathy and affirm you have their interests at heart.

9.      Think like your customer but don’t act like them – anticipate their next move and counter it ahead of time.

10.  Get help – you can’t do it all alone. You can only grow so much on your own.

Book Marketing Maxims

  • Marketing is the art of interpretation, illusion influence, and perception.
  • Attach all good news to you – take ownership as the proud messenger, even if you had nothing to do with the news.
  • Share anecdotes.  People like demonstrative stories.  Share hypothetical stories that seem possible. Provide analogies, similes, metaphors, and puns.  Play with language in a way people can respect your intelligence.
  • Maintain good eye contact.
  • Find common interests quickly and build on them.
  • Reveal things about yourself early on – they want to be able to identify with you. Like character development in a new TV show, the viewer wants to know early on what makes someone tick.
  • Determine if your customer responds more to visuals, sounds, written words, or is touchy-feely.  You want to assimilate into their world and like a chameleon, turn into what they want you to be. 
  • Is there one idea – the home run – that you can rally around?
  • You can never over-communicate or over-service someone.
  • Always follow-up:  the extra efforts pay off.
  • Don’t quit. You’re usually close to a breakthrough just at the point you feel most desperate and disgusted.  Just persevere and overcome fears and rejections.

How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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