Marketing
your books means that you must know whom to market to. Aside from knowing the targeted demographics
of your reader, such as gender, race, age, habits, you also need to know where
your readers gather – online, in groups, and geographically. So where do the most literate people live?
According
to a 2017 survey conducted by Central Connecticut State University, below are
the 20 most literate cities in America:
1.
Washington,
DC
2.
Seattle
3.
Minneapolis
4.
Atlanta
5.
San
Francisco
6.
Pittsburgh
7.
Portland,
Oregon
8.
Cincinnati
9.
St.
Paul
10.
Boston
11.
Denver
12.
St.
Louis
13.
Raleigh
14.
Nashville
– Davidson
15.
Durham
16.
Kansas
City
17.
Austin
18.
Honolulu
19.
Lexington
Fayette
20.
Colorado
Springs
The
bottom 10 cities, out of 82 that were ranked, are as follows:
82. Laredo, TX
81. Bakersfield, CA
80. El Paso, TX
79. Stockton, CA
78. Anaheim, CA
77. Corpus Christi, TX
76. San Antonio, TX
75. Fresno, CA
74. Chula Vista, CA
73. Mesa, AZ
Some
major cities ranked low, including Houston (70), Los Angeles (68), and Miami
(50). NYC ranked 28th,
Chicago 22nd and New Orleans 25th.
The
study looked at the 82 largest cities in America, each with a population of at
least 250,000, and ranked them based on six criteria, but none of which included
any kind of poll, testing, or direct evidence of reading ability. The criteria used was: the number of local bookstores, library
resources, newspaper circulation in the city, periodical publishing resources,
use of online resources, and residents’ education levels.
According
to a July 2018 CNBC story, US Census data shows 33.4% of all Americans over the
age of 25 have a college degree. That’s
1 in 3 of those 25 or older. There are
well over 100 million who are under 24, some of whom may be in college or have a
degree.
The
story also said Wallet Hub, after analyzing data from the nation’s 150 largest
metropolitan areas, which was based on 11 metrics (including educational
levels), declared these 10 as the most educated places in the U.S.:
1.
Ann
Arbor, MI
2.
Washington,
DC – Arlington-Alexandria
3.
San
Jose, Sunnyvale, Santa Clara, CA
4.
Durham
– Chapel Hill, NC
5.
San
Francisco – Oakland – Hayward, CA
6.
Madison,
WI
7.
Boston
– Cambridge – Newton, MA/NH
8.
Austin
– Round Rock, TX
9.
Seattle
Tacoma – Bellevue, WA
10.
Bridgeport
– Stamford – Norwalk, CT
NYC
area only ranked 28th, Chicago 33rd, Dallas 77th,
LA 98th and Memphis 112th. Of the bottom 12 cities, four
were in Texas, six in California, one in NC and one in FL.
Consumers
Advocate.com in 2018, in reviewing a 2016 U.S. Census Bureau’s survey of the 200
largest U.S. cities, found the 10 most educated cities to be these:
1.
Arlington,
VA
2.
Irvine,
CA
3.
Naperville,
IL
4.
Cary,
NC
5.
Bellevue,
WA
6.
Sunnyvale,
CA
7.
Alexandria,
VA
8.
Madison,
WI
9.
Seattle,
WA
10.
Overland
Pack, KS
So,
whatever criteria you use and whichever study you consult, you’ll find cities that
house book-buying populations. All
things being equal, focus your resources and attention on where potential
book-buying readers exist.
DON”T MISS THESE!!!
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So what is needed to be a
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