A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, June 19, 2019
One Of The Most Important Books Of Today: Trusted Healers
don’t often write about my clients at MEDIA CONNECT, the nation’s leading book
publicity firm, but after spending time with an author at an event I feel
compelled to share with you why this may be the most important book I’ve
promoted in years.
I’ve promoted over 1,000 authors, that’s no small statement.Like a parent who can’t choose favorites
amongst his kids,I don’t like to label
one book as better than another but Dan Pelino’s and Bud Ramey's Trusted Healers (Koehler Books, September 17, 2019) is a
very special book worth the attention of all of us.
me to explain what his book is all about and why we should care.It touches on the heart of the matter when it
comes to our health and the healthcare system of America.It also looks at global healthcare and shows where
our country stacks up.
along with co-author Bud Ramey, interviewed dozens of amazing experts in health
and wellness, and found that the long-term solution to people living longer
comes down to increased healthcare accessibility, the need for everyone to have
a primary care medical home, and for consumers to take responsibility for their
health with increased awareness and education, eating a balanced diet, exercising
regularly, and shunning their addictions through breakthrough brain therapies.
is thinking big – to revolutionize and transform healthcare as we know it – but
he has identified models and studies that work to bring down healthcare costs,
improve treatment results, and enhance wellness by avoiding the health problems
that derail millions of people.
the heart of his book, he features the timeless work of Dr. Paul Grundy, a
legend who has served four U.S. presidents and is coined the Godfather of
Primary Care Medical Home.He served for
two decades as the global director of IBM’s healthcare, and is now the transformation officer
of Innovaccer, which provides breakthrough healthcare technologies.Pelino followed Dr. Grundy across some of the 50
cities and 5 continents that he visited in little more than a one-year
period, advocating for how better healthcare can exist for all.
book doesn’t come out officially for three months (www.trusted-healers.com), but special
advance copies were made available at an amazing event, The Kennedy Forum, this past week.The event, attended by over 1,000 people
in Chicago, is an annual gathering headed by Patrick Kennedy, the nephew of
President John F. Kennedy and a former member of Congress.His forum highlights what needs to be done to
ensure mental health and addiction prevention and recovery get their proper
share of resources and attention by our healthcare system.He’s a staunch advocate for making sure America
provides access to mental wellness for all.
Kennedy wrote in the foreword of Trusted Healers, “You will never look at
healthcare the same way again.”As a
result of the book, he introduced Pelino to a crowd of faithful gatherers.It was a wonderful moment of recognition for
the message in the book.
Paul Grundy’s crusade to save healthcare is a story that has never been fully
told,” says the eight-term congressman.“Trusted Healers does so by producing the transformation of
healthcare delivery and the aspiration for better care around the globe.”
book features the leadership insights and breakthrough work of dozens of
·Dr. Oz Show co-creator, Dr. Michael Roizen, currently
the chief wellness officer at The Cleveland Clinic Wellness Institute.
of the 50 most powerful physician executives in healthcare, Glenn D. Steele,
MD, Ph.d and the former CEO of Geisinger Health System
Secretary of Health and Social Care for the U.K, Jeremy Hunt, and Current
Secretary of State.
of NEXT Integrate Minds Life Sciences, Inc., David Folk
is about a journey to wellness and identifies what will be needed for a
societal change towards healthcare.Under Pelino’s leadership blueprint, we’re now one step closer to seeing a true
revolution in healthcare.
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