Thursday, June 6, 2019

11 Ways To Destroy Your Book Business

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Promoting and marketing a book is your business. Here are 11 miscues to avoid:

1.      Make basic mistakes because you didn’t do your homework or because you missed obvious signs on something.

2.      Wild optimism not supported by facts or action.

3.      Underestimate costs, time to do something, or your ability to execute a task.

4.      Economy takes a downward spiral and you are sucked into it.

5.      You try to do too many things without quality controls.

6.      You fail to ask for help.

7.      You lie, cheat, or steal.

8.      You don’t make adjustments once you see the market is changing or is not what you anticipated.

9.      You keep trying something that doesn’t work. You need to know when to change course.

10.  You are not charging the right price (too little and not making enough or too much and alienating customers).

11.  Not actively marketing often enough and in an effective way. Sales won’t just miraculously show up at your doorstep.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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