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Tuesday, June 11, 2019

Advice For Writers Who Need To Sell Themselves



If you cannot discover at least a dozen markets from flipping through the phone book, you are either thinking too narrowly or your book really isn’t marketable.

Another source for ideas is the classifieds. Whether you look in a newspaper or on a site like craigslist.com or an auction site like ebay, you will get ideas on markets to sell to and you will see samples of ad copy as to how others are marketing their books, products, or services.

If you want to get your brain juices flowing about how to present yourself to others, consult career advice books such as the ones that talk about the job interview process and how to write a resume. Though you are not applying for a job, you are selling yourself all the time.

Here are some questions I recently saw in a book about job hunting. I modified them so you can apply it to yourself. Try to answer these questions:

1.      Can you tell me about yourself?

2.      Why do you want to work with us?

3.      How much do you know about us?

4.      What jobs have you enjoyed the most? The least? Why?

5.      Where do you see yourself in five years?

6.      Where do you see our industry heading?

7.      What kinds of contributions could you make to our company?

8.      Tell me about some of your major successes,/a major failure,/and what you might have done differently.

9.      What do you consider your major strengths? Weaknesses?

10.  How would your most recent boss describe your strengths?

11.  What rubs you the wrong way?

12.  Which character traits of your friends do you admire most?

13.  Who is your idol or model?

14.  Tell me about your last performance review.

15.  What do you do in your spare time?

16.  Why should we hire you?

17.  What questions do you have for us?



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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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