Friday, June 21, 2019

Where Do You Find A Brilliant Book Marketing Idea?

The best ones happen accidentally, or unintentionally, so you cannot plan for those. But if you want to intentionally find the idea or phrasing of one  that is so catchy, memorable, and moving, it will take some effort. Here are 20 ways to get started:

·         Think about the basic issue, concept or topic that you are looking to sound brilliant on. Begin to write down your ideas – even singular words without judging, without filtering, without striving for perfection. Just free-write or journal these ideas.

·         Take a break and read what you wrote. Reflect on the subject again. Try another session of free-writing. Even if it is for 15-30 minutes, just let it flow. Take note of what you are linking your subject to.

·         What emotions and feelings are attached to the subject? What are the extremes – the pro-con, good-bad, best-worst connected to it? What would the ideal look like in a perfect world?

·         What facts can you research that would lead to more ideas being generated?

·         Take a break. Look at things outside your subject area and see if you can draw analogies or borrow from what is done in other industries or areas of expertise. Can a sports coach learn from an army general? Can a CEO learn from an athlete? Can an accountant learn from a lawyer? Of course!

·         Look at cool combinations of things, maybe things you never saw as being related, and now put them together in some fun or cute way. Maybe take an old idea and update it. Or think of something normally associated with one group but apply it to another.

·         Think like a comedian – turn the world upside down, break down assumptions, examine how we do even the simplest things, poke fun at ourselves, show the humor in everything, and note our many inconsistencies.

·         Brainstorm with others. Collaborate.

·         Get feedback on your ideas from those in the know as well as people who know nothing about you or your subject matter.

·         Scan ads and commercials for ideas, techniques, and headlines.

·         Determine what people know of you or your subject and then play on those assumptions. Find a way to shock, surprise, challenge, or lead.

·         Don’t let any naysayers interfere with the process, especially those who say they tried something and failed at it. See why they failed and examine what you will do differently or note what has changed in this new environment. When trying to be creative you want to surround yourself with other creative, optimistic, curious, and positive individuals. You don’t need to hear NO early or often in the process of formulating ideas.

·         Look at history. Sometimes looking at things from 50, 100, or 2,000 years ago will spur an idea.
Many ads make historical references.

·         Read or skim content-rich books – dictionary, thesaurus, idioms, encyclopedia, world records almanac. You may stumble on to something that stirs an idea or concept.

·         Take a nap and sleep on it. An unfiltered visit with your subconscious could lead to your best idea upon waking up.

·         Walk through a museum, watch a movie, see a play, or read a novel. Escape into the creations of others and see if the exposure leads you to a fresh idea.

·         Step outside of your routine or comfort zone. Visit a house of worship different from your faith. Walk to a neighborhood you don’t normally go to. Walk into stores that sell things you would not otherwise patronize. Stay up extra late or get up extra early. Try an ethnic restaurant that is new. Sleep on the floor. Don’t use your computer for a week. Wear a color or piece of clothing you rarely put on.

·         Play. Draw. Have a snowball fight. Build sandcastles. Get a game and make up your own rules. Act like a kid.

·         Unblock yourself by cleansing your body. Fast for 24 hours or deprive yourself of a particular food or substance for a period of time. Our crutches and diversions don’t always serve us well!

·         Volunteer for a few hours. Aside from feeling good by helping others, you will likely expose yourself to someone with a need or deficiency. By figuring out how to help them and see the world through their eyes, you will sharpen your creative brain skills.

How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.