There
are many people who attempt to secure good health through alternative
means. Some ascribe to a unique diet
while others adhere to a specific exercise regimen. While others swear by home remedies, others
will rely on prescribed medicines. Some
try to self-medicate with addictive substances.
There are many, many approaches to mental and physical well-being, some
tried and true, others not. Some are safe or effective while others are unproven
or even dangerous. Some people approach
book marketing the way others look at their health.
We
all know how the health thing has worked out.
A few are healthy and in good shape while the vast majority are
out-of-shape, suffer from a chronic condition, or don’t feel well. Well, book marketing is similar – a few
authors are very successful and some others are doing okay, but the vast
majority are not making much money – and some even lose.
What
can be done to help authors market their books, wisely, where they are in an
optimal position for success? Authors
don’t want to wind up with the equivalence of arthritis, diabetes, back pain,
or cavities. They want to be healthy and
fit!
Authors
can do themselves a favor by first acknowledging that they need to take
ownership of their brand. No one else
will. Just like one needs to honestly be
responsible for their health, so does an author need to take responsibility for his book sales.
Another
thing authors need to do is have an honest conversation with themselves. Is this book really good? Is it needed or desired? Does it have a lot
of competition? Will it sell well? If
they don’t fully believe in their book or doubt its success they should not
embark on a major effort to promote and market this book. They must distinguish between whether writing
is a hobby or a business. How serious are
you – really?
Authors
must assess how much they are willing to invest in their books. How much time can you spend on it? How much money will you budget for it? How much, mentally and physically, can you
withstand to actively think about or do their things that are needed?
The
skills and mindset needed to write a book can overlap with what’s called upon
to market a book. To write or promote
a book, one needs to be disciplined, focused on deadlines, a good writer and
communicator, know how to research things, and to be able to tell a story. But the marketer also needs confidence,
passion, assertiveness, and an attitude of success.
Authors,
if they are to succeed, will need to follow the advice and guidance of
experienced experts. Otherwise they end up like those I spoke of earlier
when it comes to their health. You want
to be fit and happy – and not limping or hurting, wondering why some miracle
cure didn’t work.
Remain optimistic, informed, and active and you’ll find a way to break through.
Remain optimistic, informed, and active and you’ll find a way to break through.
DON”T MISS THESE!!!
Unfu*k Your Book Marketing
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that sells tons of books
So what is needed to be a champion book marketer?
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