Tuesday, June 25, 2019

How To Generate More Book Sales

How Do You Get More Sales?
·         Overcome objectives and misperceptions.
·         Lower the risks and increase the benefits of buying from you.
·         Talk only to the decision-maker.
·         Convince them no one sells it cheaper or if someone does, convince them your book or service is better and not comparable to others.
·         Don’t let some negative experience with others stand between you and the client.
·         Show a differentiation between you and another’s product, book or service -- give them an incentive to switch.
·         Touch a nerve with the customer -- address what keeps them up at night, what causes them to worry, and what is on their mind.
·         Engage the customer and ask questions.
·         Share your ideology or values as it relates to what you are selling.
·         Communicate with enthusiasm.

To Sell At A High Success Rate…
·         Create goals and write them down.
·         Have a plan to achieve these goals.
·         Remain committed to achieving these goals.
·         Review your goals and make sure they are achievable.

To set goals, be specific. Identify exactly the outcome that you seek. Set a time limit and a timeline to achieve it. Identify the resources you have to reach your goals and recognize the obstacles and challenges you need to overcome. Remind yourself of the rewards of reaching your goals. Take small action steps to achieve bigger goals. Self-examine your skill set – where do you need improvement in order to achieve your goals?

You Need To Ask For The Sale
·         Ask people to buy from you and to buy now. If not, why not? If not now, then when?
·         What will it take to get a commitment from them?
·         Is there more than one reason they won’t buy from you?
·         Can you address the areas you fall short in?
·         Up your best offer and ask if that is what will make them do a deal.
·         If all else fails, ask if you can revisit them in the near future to try a new deal.

Are you ready to sell some books -- or what?

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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