Always proofread your marketing materials. No one wants to buy from someone who is sloppy or shows a lack of respect for their work. We rush and make mistakes every day. We know better. Many will expect you to be on top of your game so don’t send emails out or any fliers, ads, or announcements without proofing and editing them. It is wise to get a second pair of eyes on it. Not only will they catch things that you missed, they will raise questions or have helpful suggestions on the copy content.
Things To Look For When Editing:
1. Spelling errors that spell-check did not catch.
2. Awkward-sounding sentences.
3. Wrong word choices.
4. Proper use of capitalization, italics, bold, underline, and dashes or hyphens.
5. Proper use of commas, colons, semicolons, apostrophes, contractions, compounds and quotation marks.
6. Proper use of titles.
7. Correctly spelled but misused words.
8. Watch for sentence run-ons and fragments.
9. Correct errors in grammar such as mixing up tenses, lack of subject-verb agreement, consistency with singular-plural words, treatment of possessives, and basic syntax.
10. Watch for overuse of a word.
11. Know when to use a numerical expression, such as 12, vs. spelling it out, ie. six.
12. You also want to make sure the content flows, is interesting, and avoids bias, negative tone, or conflicting messages.
Lastly, fact-check. Make sure any links, addresses or names are correctly listed and are still active. No one wants to click on a dead-end link or to find out you misstated a statistic. You lose credibility and look outdated.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at email@example.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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