In 1919, Macmillan became the world’s first publisher to open an editorial department dedicated solely to the production of high-quality books for young readers. That same year, from November 10-15, 1919, Children’s Book Week launched as a national event.
First, they are virtually digital-proof and provide lots of print sales, which gets parents and caretakers into bookstores where they may buy books for themselves as well. Second, if we don’t encourage the reading of books at an early age, we’ll find a generation of adults who don’t view books as something fun or necessary or useful.
Early on, publishers thought books needed to inculcate strong morals in our children. Later, the shift in mindset was that books should help kids explore their imagination. Now it might be both, with a priority on making children literate and lovers of the book.