Unless you know it all and have all the time in the world to execute a comprehensive, rewarding, and productive book marketing campaign, you will need to hire someone to help you. Here are eight things to consider when looking for professional guidance:
· Determine how much you can budget for marketing assistance.
· Divide and conquer – figure out what you need help on and let the pros do that while you spend your time doing what you do best.
· Set reasonable expectations and then seek someone whom you trust can deliver or who offers some kind of pay-for-results deal.
· Evaluate progress of the campaign and make a determination of whether to renew with your vendor, whether to find a new one to replace or complement the one you are working with, or decide if you want to switch strategies and pour more into PR, advertising, telemarketing, your Web site, travel, or something else.
· Work with a marketer that sounds knowledgeable, friendly, and connected to your marketplace.
· Watch for someone who misses deadlines, doesn’t follow through on a promise, or doesn’t provide the substance to back-up their style.
· Don’t expect a miracle. Set clear, realistic goals, and work with your marketer to achieve them. Keep each other informed on progress.
· Share your ideas with your marketer but in the end leave it up to them on how to proceed. He or she knows things that you don’t know – based on experience, observation, peer stories, client revelations, training, education, and what they read.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at email@example.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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