A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Tuesday, August 20, 2019
The Surprising Role Of Book Reviews Today
we frankly declare that, after the most deliberate consideration of Mr.
Darwin’s argument, we remain unconvinced.”
the review ofCharles Darwin’s On the
Origin of Species in 1860, some 159 years ago.It was a review that appeared in The New York Times.
newspaper of record also called Lolita,
by Vladimir Nabokov, in 1958, “dull” and “repulsive.”
are important classics of our modern-day world.The book critics get it wrong often – and many times they elect to not
even review a book that goes on to be a best-seller or culturally significant
should we even bother with book reviews when it comes to plotting a book
there are different types of reviews out there.
you have big review publications focused on books, such as Publishers Weekly, Kirkus Reviews,Booklist, The Foreword, and Library
Journal. They can be hard to come by-same with major newspapers that review
books, such as The New York Times, USA
Today, and Wall Street Journal.But I say try them.The potential pay-off is worth it.
you have online book reviewers, from those who post on consumer sites like
Amazon, bn-com, or other retailers, to those who post on social media.These reviews are weighed by the pound, so
the focus is on quantity more than quality.
you have paid reviews, some online, and some with known publications such as Kirkus Reviews.Until the buying public knows these are paid
for, many are worth pursuing.
book reviews are just one part of an author’s tool box to market a book.Getting other media is very important, from
radio and podcast interviews to byline articles at a magazine, to features in
major newspapers to television interviews.
the news media, you have social media – that of others and your own.Go tweet, post on Instagram and Facebook,
send videos on You Tube, or blog like crazy.Then get others to interview or feature you on their sites.
direct marketing, advertising, and other means of marketing a book are just as
important as getting lots of good book reviews.So, bottom line, pursue book reviews at all levels, but make sure you
diversify your book marketing portfolio because your book deserves to go beyond
“Do not wait for art idea.Start writing something and the ideas will come.You have to turn the faucet on before the water starts to flow.”
“Do you realize that all great literature is all about what a bummer it is to be a human being?”
“Take five ice cubes, place in clean glass, add vodka.”
“Ideas are like rabbits.You get a couple and learn how to handle them, and pretty soon you have a dozen.”