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Tuesday, August 13, 2019

Sell Your Book To Appeal To One’s Needs Or Desires



Everyone Wants To:
·         Make money.
·         Avoid losing money.
·         Receive praise and to feel appreciated.
·         Feel understood.
·         Feel a part of something big.
·         Be popular and have their ego stroked.
·         Stop or avoid feeling pain.
·         Laugh, smile, and have fun.
·         Get something for nothing.
·         Win a game.
·         Feel significant, like they make a difference.
·         At some point, be lazy, late, tired, overworked, and feel undercompensated.
·         Contend with relationship or family issues – or both.
·         Have some alone time.
·         Be loved, to love, and to feel needed.
·         Establish a legacy and to be remembered.

What Influences People To Be Receptive To Your Offer?
·         Timeliness
·         Relevance
·         Passion – energy
·         Terms of your offer
·         Curiosity
·         Personality
·         Quality of info
·         Quantity of info
·         Frequency of your message

Are You Ready To Make A Book Sale?
·         Do you exhibit preparedness?
·         Did you make a good offer (such as price)?
·         Were you creative in your pitch or approach?
·         Are you flexible?
·         Are you negotiating or making rigid demands?
·         Do you listen to the customer and seek to feed them what they want to hear?
·         Do you sound confident, optimistic, and truthful?
·         Are you turning perceptions and beliefs into a buying reality?
·         Are you marketing-literate about the techniques, tools, and words that sell?



“Glass is silent until broken.”
--Les Coleman

“One dies of everything, mostly of living.”
--Cybil Connolly

“Hope dies last but sickens first.”
--Fulvio Fiori

“There is no story stupid enough that someone somewhere won’t believe it.”

--Alexander Fedro


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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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