Thursday, February 20, 2020

The 6 Ways To A Winning Book Sales Pitch

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The power of marketing a book rests in one’s ability to play up a story that matches with what society already expects. Your brand's success, though you want it to be unique and reflective of who you are, will depend on how well you meet six key factors.

The half dozen areas that anyone promoting a book must address are these:

·         Values.
·         Perceptions.
·         Stereotypes.
·         Needs.
·         Desires.
·         Emotions.

Think about it. Does your book sell an idea, a resource, a story, or something else?  Why will any of it appeal to anyone?

I’ll tell you what appeals. Something that makes one’s life better, makes one feel better about life, fulfills one’s dreams or needs, serves their values, substantiates their perceptions, or meshes with their emotional state. That’s it. The rest is immaterial.

Now that you know the secret sauce, serve it!

Sure, there are other reasons people buy a book – nostalgia, intellectual curiosity, entertainment, to learn something, to improve some aspect of their lives – but any of those things falls under the six areas I identified for you.

So what do you do with this information? You apply it to how you market your book, brand yourself, or promote a message to the media. These six serve as your litmus test. Are you spinning a story that addresses one or more of these six areas? If not, move on, and keep developing a sales or media pitch that relies on the foundation of things all people buy on.

Knowing what people’s values, perceptions, needs, desires, emotions, and stereotypical views are will help you craft the right message and utilize the best words that really move people.  To think you can succeed without acknowledging any of these six areas is a seriously flawed approach.

Almost any news story plays on many of these six areas.  Headlines are always based on playing up to – or challenging – assumptions. You, too, can do it. Start pushing the right buttons and you’ll be amazed at the results.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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