When Marketing Your Book, Embrace The Right Kind Of Change

Blogger.com recently changed the interface on my blog. It is something all tech companies do every few years, really for no other reason than to freshen things up. But every single time some portal changes its look or relocates things or discards certain functions, it upsets me.

It is unnecessary to change in a time where stability and familiarity are needed. The last thing I need is for my blog to play hide-and-ho-seek with me. But this experience left me wondering about change and why we so often struggle with it. 

Of course, in the long run, change is what we need to grow. I like the kind of change that enhances my life, saves me money, makes me happier, or keeps me healthy and safe. So yes to new products and services. But no to forced change — getting fired, suffering a tragedy or loss, or becoming a victim to something.

But a lot of change, like redesigning blog sites, only frustrates me and often does not lead to a benefit that exceeds the cost of time and stress related to learning a new system.

Geeze, 2020 has seen an awful ton of change, and a lot of it is associated with pain, loss, and challenge. Corona has forced us to live diminished lives, to waking up daily and having to regularly readjust to the new normal, forcing us to see the world through a smaller lens. We live life like a kid staring at a candy store, waiting for it to open its doors so he can devour delectable delights that he knows will satiate his desires. Only the store is not open and we don’t know when it will re-open. Sigh.

The world and the nation is no doubt in a pause, a slump, a funk –a time of frustration, exhaustion, and uncertainty. But we also know this will change, and prosperity is around the corner, even if we can’t see it. The change that I will embrace is when we get past corona and we see the economy surge and people get back to living normal lives and returning to what defined them and made them enjoy waking up each day. As they say in Annie, the play, “The sun will come out, tomorrow.” I can’t wait!

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo.