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Sunday, August 9, 2020

Book Marketing Can Really Be Like Riding A Bike

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My 12-year-old daughter used to be somewhat of an athlete. She played softball and soccer with aggression and she passionately enjoyed competitive dancing. But the last year or two she didn’t do any of these things. So when it came time to biking on a family vacation, she was a bit challenged to keep up. But she persevered, made some adjustments, and ended up doubling her output from one day to the next. She surprised herself. I think there are some bookmarking lessons here.

In the past, she struggled to bike far or fast, although two summers ago she kept up on our 20-mile trek. Once she rides more often, she will  build her endurance up. But she struggled the first day out on our trip, so we took a closer look at things.

First, we had to fix her equipment. Her car seat needed to be raised several inches, allowing for her to stretch her legs more and get greater distance with each thrust.

Second, we educated her on how to strategically use for gears. For instance, low gear for going up the hill, high gear for flat terrain. As a result, she didn't struggle to go up an incline and was able to move faster on the flatter track.

Third, practice makes perfect. The more she biked, the faster and stronger she got.

Fourth, she set a goal, stretched herself, and found a way to reach it. Without shooting for something we aim for failure.

Fifth, peer pressure pushed her. She didn’t want her family breathing down her back. Shye wanted to pedal faster and harder to please us – and herself.

She wore a helmet for protection, had a map to direct her, and put one foot in front of the other.  She flew like a bird, and put her slow days on the rearview mirror – if she had one.

So, as an author, you too can learn to market your book the same way my daughter approached biking. Adjust your equipment and resources, practice to improve, set goals, and use pressure your advantage. They say you never forget to ride a bicycle once you have learned. So true. You also know never forget to market your book once you break through and learn how to be successful at it.

Is my daughter going to bike a marathon? Not for now, but she certainly will continue to improve and enjoy biking more than she ever has.

You will find yourself feeling better and happier when you approach your book marketing in a savvy way. It can be done. Now go for it!

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo.

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