My 12-year-old daughter used to be somewhat of an athlete. She played softball and soccer with aggression and she passionately enjoyed competitive dancing. But the last year or two she didn’t do any of these things. So when it came time to biking on a family vacation, she was a bit challenged to keep up. But she persevered, made some adjustments, and ended up doubling her output from one day to the next. She surprised herself. I think there are some bookmarking lessons here.
In the past, she
struggled to bike far or fast, although two summers ago she kept up on our 20-mile
trek. Once she rides more often, she will build her endurance up. But she struggled the
first day out on our trip, so we took a closer look at things.
First, we had to fix her
equipment. Her car seat needed to be raised several inches, allowing for her to
stretch her legs more and get greater distance with each thrust.
Second, we educated her on
how to strategically use for gears. For instance, low gear for going up the
hill, high gear for flat terrain. As a result, she didn't struggle to go
up an incline and was able to move faster on the flatter track.
Third, practice makes
perfect. The more she biked, the faster and stronger she got.
Fourth, she set a goal, stretched
herself, and found a way to reach it. Without shooting for something we aim for
failure.
Fifth, peer pressure pushed her. She
didn’t want her family breathing down her back. Shye wanted to pedal faster and
harder to please us – and herself.
She wore a helmet for
protection, had a map to direct her, and put one foot in front of the other. She flew like a bird, and put her slow days on
the rearview mirror – if she had one.
So, as an author, you
too can learn to market your book the same way my daughter approached biking.
Adjust your equipment and resources, practice to improve, set goals, and use
pressure your advantage. They say you never forget to ride a bicycle once you
have learned. So true. You also know never forget to market your book once you
break through and learn how to be successful at it.
Is my daughter going to
bike a marathon? Not for now, but she certainly will continue to improve and
enjoy biking more than she ever has.
You will find yourself
feeling better and happier when you approach your book marketing in a savvy way.
It can be done. Now go for it!
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