Thursday, August 6, 2020

7 Key Ways To Market Your Book

 Image result for image of arrow in bulls eye

There are hundreds of things to do, with hundreds of steps to take, when marketing a book. I have identified seven key approaches you should take when marketing your brand and promoting your book. Here you go:

 1.      Everything you do to market your self and promote your message can be amazing. Will you make sure it is exactly that? Now, to be amazing, in this context, means to stick out, to be interesting, new, unique, wild, disruptive, or so different than what is out there. So when you advertise your book, measure it against a higher metric. Good enough is not good enough. Aim higher. Don’t just copy what is out there – you need to exceed it. Say the outrageous, inject humor, make strong assertions, raise real issues, question the powers that be, and offer a fresh solution to a chronic problem.

 2.      Realize that you are not marketing to yourself. You are not the target customer, necessarily. Think like those you seek to sell to and discover what they want to hear, what hey need or desire, what they think is special. You are already sold on yourself – now get others to see it the same way.

 3.      Seek out ideas from everyday experiences, ordinary circumstances, and regular people.  Look at life through a prism of marketing your book.  This is how you will develop blog post ideas, social media post content, and speeches. Look all around you. What do you see? What lessons from others can be applied to what do you, say, and share?  For instance, I write about marketing books, and use examples that I see from my kids, dogs, corona, sports, and just about anything.

 4.      Study what is working in the book publishing and public relations industries. No need to reinvent the wheel all of the time. If you see an idea or approach to sales that works, copy it, own it, and use it.

 5.      Look beyond your own industry – or that of books and marketing – and apply what you see that works for other industries. Can you market your book the way a bank markets itself? Maybe. Could you learn from a car salesman? Possibly. Does your church or temple do something that you can apply to how you market your message? Why not?

 6.      Shoot for emotional responses from your pitches to the media, to consumers, and to others that you seek top impress. Do they feel drawn to you out of love, anger, fun, excitement, controversy, curiosity, or special needs and desires? If you can’t get others to laugh, cry, yell, or applaud you are falling short. Inject the words and ideas in your statements to elicit a strong emotional response.

 7.      Find a way to lead people with your message. People want to be directed and prodded. They want to feel empowered, that they have a resource or piece of advice to guide them. Can you act as a leader, as an authority, as a therapist to your potential customers? Speak with confidence and vision. Let others know you understand where they are coming from and that your book can really help them.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo.

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