Wednesday, January 6, 2021

Go Promote Other Books to Promote Yours


Authors could be a lot more successful if they helped their competition.

You read that right. Bu helping another author you can help yourself. It doesn’t matter if they sell more books as a result. You will sell more books and enhance your brand in the process.

It may seem counter-intuitive to provide resources to those who seek to sell their book while you seek the very same customer, but the reality is that the world is big enough to buy their book and yours.

Here are some things you can do with another author:

*Interview each other for your respective blogs
*Post info on each other’s books on social media
*Provide some free resource on your site from that other author in exchange for them doing the same
*Share connections, information, ideas, or opportunities
*Do joint public appearances
*Collaborate on an advertising campaign

Why would you do this?

Because it is:

*Easy to do
*Not time-consuming
*Going to have a nice risk-free pay-off

It doesn’t matter if the other author sells 200 books as a result of your efforts, only that you sold x amount of books because of their assistance that otherwise may not have happened.

So who should you strive to connect with? Other authors, silly! Embrace your competitors as allies. Join online writers groups, attend writers conferences, participate in author seminars, and sign up for professional industry writer organizations that serve your genre thrillers, for instance, location or region, publishing type (self-publish, for instance), or demographic (i.e. based on gender, race, religion).

It may seem like blasphemy to talk to the enemy but authors are really not your opposition. They can relate to what you do and want — and you can both succeed without trampling the other.

If you feel more comfortable, collaborate with authors outside of your genre. Let’s pair a mystery writer with a children’s book author or a business author with a health writer. Now you won’t feel like direct competitors and can complement each other by introducing different connections and approaches to one another.

So, aside from hiring a publicist, tweeting, speaking, sending out press releases, paying for reviews, buying ads, applying for awards, and learning how to market a book and brand, befriend some authors. They will be helpful and supportive. You have nothing to lose and everything to gain.

Learn, Grow, Succeed!!

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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 


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