There are hundreds of things you need to do to be successful at marketing
your book. But they are not all equal nor critical. Below are 15 ways to ensure
you will sell more books and market your brand better:
1. It’s
A Numbers Game.
Marketing
a book comes down to reaching out to people – book reviewers, bookstores,
social media connection requests, venues to speak, and book buyers. Quantity
and quality of effort rule. Make sure you send more emails, more social media
posts, and more calls. Daily.
2. Perceive
Differently.
Take
a hard look at yourself and your efforts. Are you doing enough – really? Are
you pushing on many fronts? Do you even fully see the opportunities in front of
you? Challenge your marketing assumptions.
3. Believe
In Yourself.
This
is always a principle worth embracing. Believe you can succeed. Sound and look
like such a person. Speak and act with confidence, and people will start to
treat you the way you want to be seen
4. Don’t
Give Up – Ever!
It’s
easy to give up and whine or make excuses. Instead, tough it out, and give your
best effort. Make changes where needed, but don’t just give up on your dreams.
5. Attempt
The Unfamiliar.
Do
what you know and like to do – sure. But also do what feels strange to you. Try
new things, meet new people, and partake in new experiences. Don’t rule anything
out. All is possible and available to you.
6. Improve
Every Touch Point.
You
can do so many things to push your book, from seeking book awards, speaking,
and social media, to advertising, news media, and bulk sales. Improve in each
area that you are pursuing – and diversify into new areas.
7. Think
About How Others Perceive You
You
are nothing but what people think of you. Help them see who you really are –
share your ideas, brag of your accomplishments, display energy, express a
vision, and act as if on a mission. People gravitate towards those who lead.
8. Do
More Of What Works, Stop What Doesn’t.
Pretty
simple math here – accentuate the positive, eliminate the negative. Any questions?
9. Think
Big, Think Differently.
Do the core basics and pick off the easy, low-lying fruit – but also
step out of your comfort zone and reach far and wide. You won’t know if you can
do something unless you try. You won’t really make a giant leap forward unless
you supersize your efforts and your targets.
10. Have
a Plan. Be Flexible.
Have
goals, always – and a step-by-step plan to achieve your short- and long-term goals.
What gets measured, gets improved. But also be prepared to change course,
should conditions warrant such action.
11. Have
A Marketing Mindset Of Opportunism
Opportunity
is all around you. Rarely will it just come up to you and explicitly invite you
in. You need to make your own opportunity. Ask questions, observe, anticipate,
and take risks. You don’t have to act in a scripted way. Be ready to pursue new
opportunities every day.
12. Lean
On Others For Help.
Friends,
family, and colleagues can support you emotionally and financially. They can
introduce you to opportunities, write reviews, post about you on social media,
buy copies of your book, etc. Ask them to help you – and to put you in front of
their network of connections. Outsource things and pay to get things done that
allow you to do what you do best.
13. Be
First, Different, Better – Or Don’t Bother.
Don’t just do what others do, or offer more of what is out there.
Your book and your marketing efforts need to approach things in a way that
warrants attention. Find your niche – and do it well.
14. Go
The Extra Mile.
Using
resources wisely, getting others to help, and taking a risk all require you to
go the extra mile in the things you do. Don’t seek to do the bare minimum.
Commit to doing what it takes to get the job done – and then some.
15. Be
In A Position To Be Lucky.
Luck
happens to those who are active. To win a game, you need to be playing. To get
a book marketing break, be out there trying stuff and doing things. You may be
pleasantly surprised at the results
Need Book PR Help?
Brian Feinblum, the founder of this
award-winning blog, can be reached at brianfeinblum@gmail.com He is available to
help authors promote their story, sell their book, and grow their brand. He has
30 years of experience in helping thousands of authors in all genres.
Catch Up With These Posts
https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html
Why
Must Authors Be Concerned About How Others Perceive Them?
https://bookmarketingbuzzblog.blogspot.com/2021/07/why-must-authors-be-concerned-about-how.html
How
Do Authors Recharge A Stalled Book Marketing Campaign?
https://bookmarketingbuzzblog.blogspot.com/2021/07/how-do-authors-recharge-stalled-book.html
How Will You Manage Your Book Marketing To Do List?
https://bookmarketingbuzzblog.blogspot.com/2021/07/how-will-you-manage-your-book-marketing.html
Will
You Send 25 Book Marketing Emails Today?
https://bookmarketingbuzzblog.blogspot.com/2021/07/did-you-send-25-book-marketing-emails.html
Should
You Market Your Book Like A Scammer?
https://bookmarketingbuzzblog.blogspot.com/2021/07/should-you-market-your-book-like-scammer.html
Why Great Writing Doesn’t Get You A Book Deal, But
Great Marketing Does
https://bookmarketingbuzzblog.blogspot.com/2021/06/why-great-writing-doesnt-get-you-book.html
Can You Get Other People To Sell Your book? https://bookmarketingbuzzblog.blogspot.com/2018/05/can-you-get-other-people-to-sell-your.html
Great Book Marketing Podcast Interview With Savvy Book PR Pro
Brian Feinblum
https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This
is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he
now resides in Westchester with his wife, two kids, and Ferris, a black lab
rescue dog. His writings are often featured in The Writer and
IBPA’s The Independent. This was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. It was also named by WinningWriters.com
as a "best resource.” He recently hosted a panel on book publicity
for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.
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