Monday, October 4, 2021

What Image Do Authors Project?


You get what you project. If you put out sadness, fear, anger, or boredom, you get it right back at you. Misery loves company. Would it not be better to draw people in with smiles, confidence, love, and excitement?

What do you offer? What do you project?

They go hand in hand. Take your strengths and assets and push them forward. Put forth an image of the person you believe you are. How you act — and see yourself — will greatly influence how people see and treat you. If you give off a good vibe, you get it right back at you.

So, what is your lead personality trait? Do you come off as knowledgeable and informative? Experienced? Resourceful? Energetic? An interesting story-teller? Inspiring?

Do you speak or give off the body language of a person who is: confident? Witty? Mysterious?

What you say — and how you say it — matters, especially when you are an author hawking a book. Think about what image, brand, or persona you want to project. It should come naturally — to be who you are — but it must remain front and center always. That means you can’t go off-script. Be consistent in whom you project.

Authors need to marry personality and ideology with morality and reality. Think about what you want people to do. Then craft a message and image that appeals to those you seek to influence. Present yourself the way people need to see and hear you, plain and simple.

Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


Catch Up With These Posts

How Do Authors Craft A Website Bio?


40 Questions Authors Need To Ask


What’s Your Book Marketing IQ?


How Should Authors Answer The Social Media Question?


How Do Authors Achieve Podium Power?


10 Traits of Great Authors


Are You Atop the Book Marketing Pyramid?


Will You Take The 30-Day Book Marketing Challenge?


How Do Authors Sell A Book?


Top 100 Book PR Blog Posts


Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 







No comments:

Post a Comment

Note: Only a member of this blog may post a comment.