College and high school student newspapers provide another opportunity for authors seeking more media exposure, especially if there is a strong message that would resonate with teen-agers and 20-somethings. Generation Z offers an exploding marketplace to authors.
Below are several sites that list student-run newspapers, whether published online or in print. It may be time-consuming to track down the student editors and pitch them about your book, but it is a big market that is often mulled but not pursued.
I was an English major with a minor in Journalism in college. I wrote for several campus publications. I even helped co-found one college newspaper, as an alternative to the traditional campus paper. Young writers love being approached by authors, even if they are not celebrities.
What can you offer a student publication?
You can offer:
A book for review.
An opportunity to interview you.
* Suggestions for a byline article that you would write if approved.
Why would they be interested, if you are not a school alumni member?
They will be interested if:
Your book appeals to their age level.
You have personal or professional experiences. that qualify you to speak with
You tell interesting stories.
You can speak to matters that are trending or in the news.
Provide advice or insights that address their concerns, needs, or goals.
* You appeal to their curiosity, above-average intellect, and passion to connect
To really understand and serve that community, explore what younger people are interested in. They like entertainment, sports, and fashion. Some are finding their political voice, experimenting sexually, or confronting their career aspirations. They are more in tune with the environment, holistic wellness, and psychology/self-help.
Perhaps you need to learn more about the Gen Z demographic. Here is some research from the Pew Center from two years ago that may shed light on exactly who this generation is: https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/.
Below are solid links to unearthing student newspapers and their contact information:
https://www.collegechoice.net/college-life/best-college-newspapers/ -- top 50 college papers
https://www.world-newspapers.com/news/college-newspapers -- good list on college press
https://studentpress.org/nspa/ -- HS press
https://studentpress.org/acp/ -- College press
https://www.w3newspapers.com/usa/student/ -- student papers
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Brian Feinblum, the founder of this
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About Brian Feinblum
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This blog, with over 4,000 posts over the past decade, was named one of the
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the past three decades, including 21 as the head of marketing for the nation’s
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America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction
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