Tuesday, March 22, 2022

Where Can Authors Bond With Readers?

* Traditional sports.
* Shopping.
* Musicians.
* Drinking alcohol.
* Eating comfort foods.

These five factors combined to turn Super Bowl 56 into a mega-ratings hit. Nielsen registered 167 million people watching some or all of the classic annual football ritual. That is one half of our country that was devoted to a singular event. You just don’t see anything like that anymore — not in other sports or with a movie or TV show.

So, what bonds authors with their readers, the way Americans tune into a football game??

Well, there is no singular event, like a Super Bowl, to unify people or to promote books. But we have many connecting places and events to grow the book landscape.

Look at our cultural institutions, from schools and libraries, to bookstores and book fairs, there are many places and moments when authors and readers connect, where a book finds its reader and a reader finds her books.

Aside from the physical world, the virtual one is rich in opportunities for readers and writers to bond, from webinars and digital conferences to online book clubs and forums where books are discussed, readers gather, and writers speak. Don’t forget the millions of websites, blogs, YouTube channels, and podcasts created by and about authors — and fans — for the book world to partake in.

There is no shortage of places or opportunities for readers to interact with authors and bond over books. Converting those interactions and experiences into book sales, however, is another matter. That goes to the quality of one’s price, competition, timing, and offer. But the opportunity is there.

No excuses. Sure, it takes time, effort, and money, but authors can find their Super Bowl moment when they go looking for it.

Get out there and interact with your potential readers. They exist. They are for the taking. You just need to start showing up.


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum. 

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