Thursday, June 27, 2019

Creativity In Book Marketing



You want to be the best book marketer possible, right?  But you feel stressed over time, money, and other issues, and this squeezes the creativity out of you. We’re so used to mechanically serving a schedule and to-do lists, that we don’t always take the necessary time to explore new ways of thinking or doing things.

We need to learn how to avoid costly mistakes, avert indecision, and stay clear of flawed thinking.  But how do we handle uncertainty, ambiguity, or changes in the marketplace?  We need creativity to help us adapt, meet challenges, and proactively pursue opportunities.  Creativity is what helps us imagine better ways of saying and doing things.  It is what keeps us growing and expanding.

Creativity helps you solve a problem, build something from nothing, and turn a weakness into a strength.  You learn as a result, to adapt to a given situation, to connect unrelated things, and to see things that aren’t there.

To be creative, it helps to carve some time out to think and ponder.  You need to be in a mind-cleansing but inspiring environment.  Start to ask questions about your situation.  Why is something the way it is?  What if you changed just one thing?  Why not be different?

Leave time to brainstorm.  Instead of thinking about obligations, problems, deadlines, and the demands of life, free your mind up to focus on possibilities, embrace new things.  See something from a new perspective and question everything.  Think of the future and imagine what could be.

In his best-selling book, Disciplined Dreaming, Josh Linkner, identifies a number of ways to strike sparks of creativity, including:

1.      Gather a group of people from diverse backgrounds and disciplines to brainstorm.

2.      Try searching for the wrong answer or the polar opposite of what you’d normally seek out (ask yourself.  How can I ensure I sell few books?  Or, how can I make my services not user-friendly?).

3.      Think of something that can really piss off some group.

4.      Think of what it’d be like to have a time machine that could take you into the past and future.

5.      Role play with others.

6.      Declare a statement that provokes ideas and seeks to break established patterns.

7.      Let your mind wander without limitations.

He notes that innovators observe, question, experiment, network with non-like minded people, and associate things that are seemingly unrelated.  By tolerating ambiguity, avoiding judgment of ideas, seeking input from others, listening, and not being rigid in your ways are key.

The creativity puzzle has many pieces.  The key is that you allow for a creative process to take place and to let it lead your marketing.  Here are some new ways to look at things:

1.      What can you trade, exchange, or substitute?  Think of a recipe – what if you switch one ingredient for another?  What could you wind up with?
2.      How about combining elements or ingredients to deliver something totally new?
3.      Can you adapt to a new environment?
4.      Can you adopt new ways?
5.      What can you increase/decrease or magnify/minimize in size?
6.      Can you find an alternate use for something?
7.      What would you eliminate, remove, or stop doing?
8.      Can you rearrange, reorder, reverse, or redesign something?

See things from a hungry perspective.  Don’t ever be complacent.  To be creative,  you simply have to relax you mind and allow in fresh, unfiltered thoughts.  Buck conventional wisdom.  Think of ideal solutions to challenges and envision the end result of doing things in a new fashion.  To create something new means you just have to let go of the old ways and standards.


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How authors get their book marketing mojo – and avoid failure

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Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.


Wednesday, June 26, 2019

Is The Book World Fair & Open To All?



Is there a sense of democracy or fairness to how the book world works?

Today no one can stop a voice from being heard.  If you want to write a book, it can be published, whether by traditional publishers, hybrids, or self-publishing sources.

If you want to share your message with the masses, you can do so through traditional media, digital media, advertising, or social media.

So one would say that democracy thrives in the book world, but does it?

If the vast majority of best-sellers come from five huge corporate book publishers, does this mean the only way to really get your book distributed and sold is through three five mega-publishing conglomerates?

If one is published by a publisher, whether a big or smaller one, the author will still need to have a great book and a marketing plan to make it a success.  Of course, he or she would have to work even harder when self-publishing.  So what’s the equalizer to having a big imprint behind your book?  

Money.

But money can’t just buy your way to success.  It gives you a chance though.

Money can buy ads and pay for some reviews.  It can buy the hiring of a book publicist, who can peddle your message to the media.  It can be invested to make elements of your brand look great – an awesome web site a quality business card, book giveaways, other premium giveaways, etc. It can buy your way to a best-seller list.

But if your book isn’t good, or its message has limited appeal or you do a poor job at book signings and media appearances – or if the book is not priced right, is packaged poorly or the cover is ugly --  you will likely fail.

Getting reviews in one of the many ways one can raise a book’s profile, but that process can be tied to money and politics.  A company that advertises in a book review publication may have a better chance of getting its books reviewed.  Same goes with the media.  If a book is sent to a newspaper from Simon & Schuster, it has a better chance of getting attention than a small indie imprint or a self-published author.

So, in theory, there is free speech and opportunity for all to succeed when it comes to the book world, but all access is not equal nor are all books treated fairly.  The book world may mirror most of American industry.  Every industry has its giants or leaders that dictate what consumers get access to and how the media covers things.  But anyone can be an entrepreneur in a business, the way anyone can self-publish, and anyone can pay for advertising, use social media, or seek to get product reviews.

But there’s something about the book industry that needs to be different from the rest of the nation’s businesses.  It’s a vital industry one that cuts into all aspects of life.  Without books, society is ignorant, dull, uninspired, and operating in the dark.  We need to ensure the free flow of books, the ability to get published and have one’s access to the media and the citizenry it serves, to remain protected and unfettered.

The whole industry chain must be given a chance to flourish. Writers need fair compensation.  Publishers need more bookstores and points of distribution.  Bookstores need educated communities to serve.  The media must give its attention to books and spread the ideas coming from our poets and authors.

But the book world does have its pseudo monopolies.  Amazon and Barnes & Noble run the book retail world.  Five book publishers rule the publishing of many best-selling, awarded, and critically- acclaimed books.  We need a reverse of such consolidation, but thankfully there are still alternative choices.

There are still more than a thousand other publishers besides the Big 5, from small presses and university presses to larger indies.  And though B&N and Amazon sell the vast majority of books, there are several thousand indie stores and other retail outlets one can purchase from.  More than 70% of all book titles published are self-published, so there is a wide variety of choice available. 

One thing that does still exist in the book world is competition and merit.  If your book is truly great, a literary agent or book publisher should recognize that, right?

Well, sometimes agents and publishers make mistakes.  Or politics get in the way.  Or commercialism pops into the picture.  Publishers want books that will sell so they will publish a thriller over poetry, and amongst the thrillers, they look for authors who will buy books, invest in publicity and marketing, show testimonials from high-profile people, have big social media followings, or have connections to distribution points (such as an author who can sell books to members of an organization that they run).

But not every publisher looks for the same thing – and not everyone publishes based on sales potential.  Some publish books they feel deserve a voice, that offer something meaningful to the world.

Self-publishing can make a lot of sense, especially if:

·         You have no other way of getting published.
·         You believe you can sell books.
·         Your message will appeal to the media.
·         You have resources to market your book.

However, and this doesn’t get said often, but some books simply should not be published.  You know what I am talking about.  They lack editing.  They add nothing to their genre.  They are boring or lack any creativity.  They contain bad advice, fake facts, or views that are nothing short of hate.  Everyone has the right of free speech, but everyone should also exhibit a little responsibility, self-control, and ethics when deciding what to publish.

Lastly, consumers help democratize the book industry.  If you like a book, tell everyone.  Same if you hate it.  The consumer can influence which books win or lose, which one is resonate with them and which one is not worthy of attention.

So every step of the way, books have to pass some kind of test and win someone over, from literary agents and publishers to news media, bookstores, and the consumers.  

Will the best books make it through!?


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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, June 25, 2019

How To Generate More Book Sales



How Do You Get More Sales?
·         Overcome objectives and misperceptions.
·         Lower the risks and increase the benefits of buying from you.
·         Talk only to the decision-maker.
·         Convince them no one sells it cheaper or if someone does, convince them your book or service is better and not comparable to others.
·         Don’t let some negative experience with others stand between you and the client.
·         Show a differentiation between you and another’s product, book or service -- give them an incentive to switch.
·         Touch a nerve with the customer -- address what keeps them up at night, what causes them to worry, and what is on their mind.
·         Engage the customer and ask questions.
·         Share your ideology or values as it relates to what you are selling.
·         Communicate with enthusiasm.

To Sell At A High Success Rate…
·         Create goals and write them down.
·         Have a plan to achieve these goals.
·         Remain committed to achieving these goals.
·         Review your goals and make sure they are achievable.

To set goals, be specific. Identify exactly the outcome that you seek. Set a time limit and a timeline to achieve it. Identify the resources you have to reach your goals and recognize the obstacles and challenges you need to overcome. Remind yourself of the rewards of reaching your goals. Take small action steps to achieve bigger goals. Self-examine your skill set – where do you need improvement in order to achieve your goals?

You Need To Ask For The Sale
·         Ask people to buy from you and to buy now. If not, why not? If not now, then when?
·         What will it take to get a commitment from them?
·         Is there more than one reason they won’t buy from you?
·         Can you address the areas you fall short in?
·         Up your best offer and ask if that is what will make them do a deal.
·         If all else fails, ask if you can revisit them in the near future to try a new deal.

Are you ready to sell some books -- or what?


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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Monday, June 24, 2019

Book Marketing Pep Talk For Authors



Marketing is not a one-time thing, but a constant state of being for you. It’s easy to be burnt-out,  depressed, or confused over what to do next. But sometimes you just need a breather and a mental boost. Try this:

1.      Always evaluate how you can improve, raise your standards, and unleash your potential.
2.      Identify your talents, skills and supporters and remind yourself you have all that you need to draw from to be successful.
3.      Remember why you wrote your book and focus on helping others. Solve problems, be a friend, show empathy, and display interest in them.
4.      Always look to create value for others.
5.      Be ready to change your approach – don’t remain married to an idea.
6.      Set a high standard for yourself and achieve small, daily goals towards a bigger goal.
7.      Keep score so you will know where you are going based on where you have been.
8.      Visualize your upcoming success – Play to win, don’t play to not lose.

Secrets To Success To Keep In Mind
·         Write a great book.
·         Promote the heck out of it.
·         Team up or partner with others to get what you want.
·         Do joint ventures, reciprocal list-sharing and link-sharing.
·         Trade, buy or refer your way to success.
·         Exhaust what is proven to work and meet your core needs.
·         Experiment a little and dream big.
·         Remain hopeful and optimistic.
·         Keep learning new things.
·         Keep changing with the marketplace.
·         Keep asking for more and assertively negotiate for everything.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.



Saturday, June 22, 2019

Book Marketing Ethics



Marketing Ethics
The American Marketing Association has a statement of ethics on its web site, www.marketingpower.com/AboutAMA.  The organization is committed to promoting the highest standard of professional ethical norms and values.  Just because you may not be a member of the group or particularly identify yourself as a professional marketer, do not feel you are exempt from following some type of code of business ethics.  Most are obvious and common sense should prevail.  However, when in doubt, err on the side of caution and fairness when marketing your book.

Do You Compete Fairly?
Aside from following the law, respecting industry standards, and acting in a way that is consistent with business ethics and good old decency, do you compete with a sense of fair play? This means you should spend less time – or no time -- trashing others and instead build up your own good name and support your own brand. I never talk about a competitor by name. If someone had not heard of them before they may decide to look them up after I mention them. If I badmouth another competitor, the person I am talking to may see it as petty or may feel that I am being defensive. Instead, it is better to highlight your strengths first and foremost. They are not buying your book because you say another author sucks – after all, they can choose to buy neither book or to buy a third option.

Give people something positive to go on. No one should buy from you because you need the lesser of two evils; you want them to think that you do something for them, that you offer value.

You are always competing with people who sell other products or books. And with yourself. You just need to keep a positive, optimistic mindset and always take a higher-road approach.

Ethical Digital Marketing Standards
Although common sense, reason and fairness should dictate most of your life’s activities, people sometimes need guidance or reminders on standards as it relates to what is appropriate when marketing or promoting online. Below is a sample list of professional trade organizations. They will list ethical standards on their sites:

·         Public Relations Society of America Foundation www.prsafoundation.org
·         Public Affairs Council www.pac.org
·         International Association of Business Communicators www.iabc.com
·         Institute for Public Relations www.instituteforpr.org
·         Arthur W. Page Society www.awpagesociety.com
·         PR Council www.prcouncil.net
·         Global Communication Certification Council www.cw.iabc.com

Here’s An Outline Of Ethical Book Marketing Activity You Should Embrace:
1.      Do no harm in how and what you market.
2.      Act honestly and with integrity.  This means be explicit in your promises and stand by your commitments.
3.      Treat others fairly and with compassion.
4.      Sell something of value and make sure it does what you claim it does.
5.      Take responsibility for your marketing and for what you are marketing.
6.      Avoid using coercion, lies, or unsavory manipulations.
7.      Recognize that there are vulnerable people who should be sold to at their level and are not to be taken advantage of: mentally ill, impoverished, seniors, children, illiterates and others who are substantially acting out of a disadvantaged state of mind.
8.      Fairly represent your book or service
9.      Never resort to price-fixing, price gauging, bait and switch, or other lowly tactics.
10.  Avoid participating in conflicts of interest.
11.  Treat the customer with respect, gratitude, and professionalism.
12.  Explain any risks or additional actions that may be needed in connection with the use of your book or services.
13.  Strive to contribute to the overall betterment of marketing and its reputation.


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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

A Book Of Interesting Library Facts




“To encounter a library full of books we have not read is to be offered an unparalleled resource of knowledge and possibilities,” writes Claire Cook-Starkey in A Library Miscellany.  “There is great comfort in the existence of libraries – just knowing that our cultural knowledge, history and literary output are protected, organized and available to anyone gives solace.”

This handy little book covers all things library, from lost libraries like The Libraries of Timbuktu, Ancient Library of Alexandria, and Glasgow School of Art Library, to the world’s largest libraries: (Library of Congress U.S.) The British Library (London), and Library and Archives (Canada).

While reading this book, you learn:

·         The oldest library in the English-speaking world is Chetham Library in Manchester, established in 1653.  It’s in England.
·         The tallest library in the world is Shanghai Library (24 floors) in China (325 feet high).
·         Over 200,000 libraries in 135 countries have adopted the Dewey Decimal Classification system (created in 1873).
·         From 1883 to 1929, Carnegie used $56 million to build 2509 libraries across the English-speaking world (including 1689 in USA and 660 in the UK).
·         There are 15 presidential libraries.  The first president to have a library was FDR in 1941.  One for Obama opens in 2020.
·         George Orwell’s writings are archived at University College London Library and Victor Hugo’s papers are stored at John Rylands Library in Manchester.
·         The oldest public library still housed in its original building is the Biblioteca Malatestiana in Cessena Italy, founded in 1452.  The first public library in the U.S. opened in 1833 in New Hampshire (Peterborough Library).
·         Harvard University Library, 1638, is the oldest American University library in use but other libraries in use but other libraries are many centuries older, such as Al-Qarawiyyin University Library in Fez (859).
·         A book taken out of a library in 1789 by George Washington, The Law of Nations, was returned 221 years later, in 2010.
·         The first person in America to contain books was in Nantucket, MA, built in 1676 but in 1820 the first official prison library in America was built at Kentucky State Prison.
·         NYPL rules state you can’t engage in sexual conduct nor sleep in the library while the National Library of China says you can’t bring food or drinks to the library or smoke there.
·         The first Librarian’s convention was held in NYC in 1853.
·         In 1911, the New York Public Library opened to the public.
·         In 1971, Project Gutenberg established itself as the first free online library of e-books.

Just as treasures can be discovered at a library, this book offers a treasure of stats and facts that should interest any bibliophile and library fan.

“The library is the heart of the university.”
--Sterling Memorial Library at Yale University motto

“Books alone rare liberal and free.  They give to all who ask.  They emancipate all who serve them faithfully.”
--LA Public Library motto

“Enlighten the people ---and tyranny and oppressions of body and mind will vanish like evil spirits at the dawn of day.”
--University Library at Rhode Island motto

“While men have wit to read, and will to know, the door to learning is the open book.”
--Brooklyn Public Library motto

Should You Pay Bloggers To Promote You?
Bloggers are not to be paid to write about something unless they disclose the relationship publicly.  There should be truth in advertising, especially when it involves editorial content. However, there are companies out there, like Izea, a social marketing company, that says it has several hundred thousand bloggers willing to post content for a fee.  From the standpoint of marketing ethics, it does not appear to serve society to have a paid arrangement that is not stated clearly.  From a marketing perspective, it’s natural that authors, companies and government agencies will want to pay for coverage.  But if we debase the media and free flow of information in that matter we will just have a world of advertisements and paid product placements trying to pass themselves off as legitimate news.

Author Grants
As a writer, you can look into the world of grants. First, you can help write grant proposals for individuals and organizations seeking money. You would get paid a flat fee or a percentage of the grant received. Second, you can apply for a grant, from various foundations, charities, corporations and government agencies and get funding for your writing. Six organizations that offer information on grants for writers are the following:

The Author’s Guild                             www.authors.guild.org
Pen American Center                          www.pen.org/awards
National Endowment for the Arts      www.nea.gov/grants/apply/lit
Funds for Writers                                www.fundsforwirters.com
Writer’s Digest                                    www.writersdigest.com
Poets & Writers, Inc.                          www.pw.org


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.