Here are insights for speaking successfully about your book:
1.
Speaking
speed: Too fast and you lose people; too slow and they zone out. Pick a
reasonable speed, but alter it during the course of your conversation or
presentation.
2.
Confidence:
People need to hear confidence in what you say and how you say it. No one wants
to buy from someone that sounds like they don’t feel certain or sure of
themselves of what they are selling. From handshake, look them in the eye,
smile, and speak based on preparation.
3.
Speak
with inflection, not a monotone voice.
4.
Come
across as sincere and honest.
5.
Express
interest in the person you speak to.
6.
Sound
passionate about your book and the needs it serves.
7.
Be
polite. Don’t interrupt or talk over the other person.
8.
Avoid
words or phrases associated with doubt, weakness, liars, or ignorance,
including:
“I
guess”
“I
hope”
“I
think”
“Maybe”
“Sort
of”
“Probably”
“Basically”
“To
be honest with you”
“You
know what I mean?”
9.
All
meetings and conversations go smoother when you:
·
Show
up or call on time
·
Follow-up
on questions
·
Deliver
on promises
·
Show
that you are listening
·
Are
not too aggressive
·
Show
up prepared
10.
There
are many ways to close a deal and the method you employ will depend on the
circumstances but generally, the assumptive close is an effective approach. You
act as if the deal is moving forward and speak confidently and assuredly.
Instead of asking a question you make a statement. For instance, after pitching
your book, rather than asking if they are interested, act as if they are.
Instead of asking if they will buy the book, ask them how many copies they
would like or if they prefer cash, check or credit card.
11.
Provide
all necessary information to avoid leaving others to make wrongful assumptions
or to feel in the dark.
12.
Express
your ideas completely and succinctly, so you can build rapport and maintain
attention.
13.
Use
(and respond) to questions to keep your conversation focused on results.
14.
Build
professional rapport by using empathy, confessions of harmless information, and
the sharing of your life (but don’t get too personal).
15.
You
must be customer-centric, as opposed to only speaking about yourself or your
book, service, or product.
16.
Use words that present your book or ideas in a shining
light:
unique
original incomparable fresh
unrivaled uncommon hard-to-find never-before-seen
leader exceptional unusual rare
distinctive special exclusive amazing
remarkable triumphant super best
first unparalleled knows no competitors premiere
savvy valuable above all others enriching
profound incredible number one not
found elsewhere
17.
Act
with urgency, but not desperation.
18.
Communicate
with a purpose – serve everyone’s goals.
19.
Give
of yourself to others – provide info, an idea, or words or support – act as if
you are a paid advisor.
20.
Play
their therapist. Show support for them and they will feel attached to you.
21.
Provide
answers by way of statements -- before they ask: Why should I buy from you? Why
now? Why this? vs. others?
Catch Me At Book Expo America May 31
https://www.bookexpoamerica.com/en/Sessions/70624/Why-Now-Is-When-You-Should-Promote-Your-Books
Don’t Forget To Give Back
Don’t some of your book proceeds to a
worthy charity. Feel free to consult these reosurces:
This
nonprofit is dedicated to finding worthy giving opportunities.
This
ranking system evaluates tons of charities.
Here
are the 100 largest U.S. charities.
DON”T MISS THESE!!!
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy that sells tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
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