Book Marketing Rules
1.
Don’t
be a pest once someone says no. Try to learn why it’s a NO, but move on.
2.
Don’t
send long letters or emails – get to the point.
3.
Never
lie, misrepresent or overly hype.
4.
Respond
promptly to reactions or queries.
5.
Don’t
take anything personally. Once you get people’s attention, have something of
substance to offer them.
Book Marketing Tips
1.
See
your relationships not as one-night stands or project-based, but as long-term
partners.
2.
Show
others not only that you fill a need but that they have such a need.
3.
Always
express what their options to solve the need could be, but highlight the
negatives associated with them.
4.
Give
them immediacy or urgency – Why this? Why now?
5.
Oddly
enough, never sound like you’re selling. You’re here to help, to listen, to
support, and to be seen as a partner.
6.
Clearly
state and summarize your offer and throw in a bonus.
7.
Schedule
all calls, meetings or email responses so you choose to handle them on your
terms, rather than be caught off-guard.
8.
Always
make the other person feel valued and important. Show empathy and affirm you have
their interests at heart.
9.
Think
like your customer but don’t act like them – anticipate their next move and
counter it ahead of time.
10. Get help – you can’t do it all
alone. You can only grow so much on your own.
Book Marketing Maxims
- Marketing is the art of interpretation, illusion influence, and perception.
- Attach all good news to you – take ownership as the proud messenger, even if you had nothing to do with the news.
- Share anecdotes. People like demonstrative stories. Share hypothetical stories that seem possible. Provide analogies, similes, metaphors, and puns. Play with language in a way people can respect your intelligence.
- Maintain good eye contact.
- Find common interests quickly and build on them.
- Reveal things about yourself early on – they want to be able to identify with you. Like character development in a new TV show, the viewer wants to know early on what makes someone tick.
- Determine if your customer responds more to visuals, sounds, written words, or is touchy-feely. You want to assimilate into their world and like a chameleon, turn into what they want you to be.
- Is there one idea – the home run – that you can rally around?
- You can never over-communicate or over-service someone.
- Always follow-up: the extra efforts pay off.
- Don’t quit. You’re usually close to a breakthrough just at the point you feel most desperate and disgusted. Just persevere and overcome fears and rejections.
DON”T
MISS THESE!!!
How authors get
their book marketing mojo – and avoid failure
Authors cannot succeed
without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your
Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book marketing
blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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