Monday, June 3, 2019

Do Authors Take A Healthy Approach To Book Marketing?

There are many people who attempt to secure good health through alternative means.  Some ascribe to a unique diet while others adhere to a specific exercise regimen.  While others swear by home remedies, others will rely on prescribed medicines.  Some try to self-medicate with addictive substances.  There are many, many approaches to mental and physical well-being, some tried and true, others not. Some are safe or effective while others are unproven or even dangerous.  Some people approach book marketing the way others look at their health.

We all know how the health thing has worked out.  A few are healthy and in good shape while the vast majority are out-of-shape, suffer from a chronic condition, or don’t feel well.  Well, book marketing is similar – a few authors are very successful and some others are doing okay, but the vast majority are not making much money – and some even lose.

What can be done to help authors market their books, wisely, where they are in an optimal position for success?  Authors don’t want to wind up with the equivalence of arthritis, diabetes, back pain, or cavities.  They want to be healthy and fit!

Authors can do themselves a favor by first acknowledging that they need to take ownership of their brand.  No one else will.  Just like one needs to honestly be responsible for their health, so does an author need to take responsibility for his book sales.

Another thing authors need to do is have an honest conversation with themselves.  Is this book really good?  Is it needed or desired? Does it have a lot of competition? Will it sell well?  If they don’t fully believe in their book or doubt its success they should not embark on a major effort to promote and market this book.  They must distinguish between whether writing is a hobby or a business.  How serious are you – really?

Authors must assess how much they are willing to invest in their books.  How much time can you spend on it?  How much money will you budget for it?  How much, mentally and physically, can you withstand to actively think about or do their things that are needed?

The skills and mindset needed to write a book can overlap with what’s called upon to market a book.  To write or promote a book, one needs to be disciplined, focused on deadlines, a good writer and communicator, know how to research things, and to be able to tell a story.  But the marketer also needs confidence, passion, assertiveness, and an attitude of success.

Authors, if they are to succeed, will need to follow the advice and guidance of experienced experts. Otherwise  they end up like those I spoke of earlier when it comes to their health.  You want to be fit and happy – and not limping or hurting, wondering why some miracle cure didn’t work.  

Remain optimistic, informed, and active and you’ll find a way to break through.


How Book Publishers Grow Their Brand & Sales With Their Authors’ Help

How Authors Get Bulk Sales Now

A podcast on book publicity that you need to listen to today

How Authors Can Market To Libraries Successfully

Unfu*k Your Book Marketing

How Authors Get A Yes Out Of Others

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.