Monday, April 20, 2020

How Can Authors Engage People During Corona?

closeup photo of woman's eye wearing mask

There are new rules to engaging and connecting with people today.  So what does that mean for authors? 2020 is not 2019 or like any other year in our lifetime.

Marketing a book, networking, and promoting your brand have their challenges in good times, but while looking to operate effectively during the pandemic when you can’t meet in person or attend events, how do you successfully win people over?

In person, you can show warmth and openness to others by shaking a hand, through physical posturing, changes in your voice, a warm smile, or a look in your eye. There is a certain level of energy that can be felt when in a room with others. So how do you convey such things via phone, an email, or a zoom chat?

For email, use your words and images to convey how you feel. 
For phone calls, people can hear your energy in your voice and energy.
For zoom, be visual. Present professionally, dress up, and speak with enthusiasm.
Frequency of contact also gives people a feeling of how much you care.

Many of the rules are still the same. Here is your cheat sheet to connecting and engaging with others, whether in person, by phone, email, or streaming video:

·         Always be friendly.
       Speak with enthusiasm and excitement.
·         Express agreeable morals,/values, and operating principles, where possible.
·         Sound human and reference a real life thing in your life.
·         Tell a joke (but avoid politics/sex/religion).
·         Ask questions and sound interested.
·         Show you are listening by commenting on what is said.
·         Share useful ideas, advice, or information.
·         Follow up and do what you say you will do.
·         Offer to be of help and provide extras: additional service, free items, generous financial terms.

Project confidence and strength. Exhibit a positive attitude. Put aside your initial reason for talking to this person – and focus on connecting with them on a personal level and the rest will fall into place.

You can be a great communicator, no matter the medium. Speak from the heart and all will move in the right direction.


How Do Authors Promote Books When The Media Is Corona Centric?

Advice to Authors From A Book Promoter of 30 Years

How Are Authors Selling Books Through A Pandemic?

A Book Marketing Pandemic Playbook

What Types of Books Can Get Media Coverage Now?

The Bestseller Code For Book Marketers & Authors

What Should You Do to Market Your Book?

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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