To promote and market a book, one
has many resources at their disposal. Social media, advertising, public
appearances, online seminars, traditional media, and email campaigns are some
of the most common and effective routes. But things take time, money, and brain
power. To successfully execute a PR campaign, what is the best way to go?
There is no one-size-fits-all approach to marketing, whether it is a book, a service, a restaurant, a product, or a non-profit. What works for one, fails another. Luck, timing, location, price, competition, and dozens of other factors will determine the fate of any marketing venture.
Now, this does not mean that success comes randomly or without reason. No, there are best practices out there, and certain approaches make more sense than others. But it is not guaranteed. The secret sauce recipe is not firm. The formula for authors and publishers can change — and does.
Let’s look at the core basics and have you make a checklist as to whether you are positioned to make your book publishing career a winner. Again, nothing guarantees success, but we can narrow down the window for failure. Take a look at these factors:
There is no one-size-fits-all approach to marketing, whether it is a book, a service, a restaurant, a product, or a non-profit. What works for one, fails another. Luck, timing, location, price, competition, and dozens of other factors will determine the fate of any marketing venture.
Now, this does not mean that success comes randomly or without reason. No, there are best practices out there, and certain approaches make more sense than others. But it is not guaranteed. The secret sauce recipe is not firm. The formula for authors and publishers can change — and does.
Let’s look at the core basics and have you make a checklist as to whether you are positioned to make your book publishing career a winner. Again, nothing guarantees success, but we can narrow down the window for failure. Take a look at these factors:
·
Authors need a strong willingness to
embrace risk: risk of failure and risk of success. Be willing to experiment and
try new things that don’t always seem like a sure thing.
·
Success comes to those who call upon
their resources – your connections, money, time, knowledge, skills, enthusiasm,
and attitude.
·
Be willing to learn more and grow
your skill set. All of your training, experiences, and education come into play
here.
·
Authors have a better chance of
success when they are full of energy and guide it in the right direction.
·
Their attitude is not ego-driven but
rather it is results-oriented and the source of an author’s motivation should
be to advance their ideas and writings, to help others, and to grow their
careers.
·
When you set goals – and keep
pushing yourself to meet them – you increase your chances of succeeding. And
should you reach a goal, set another.
·
Act out of a strong conviction for
your work. Believe in yourself and it will show in your interaction with others.
·
You need to be packing some street savvy
as well. This can’t be taught, but the gullible must toughen up.
·
Being organized, a planner, and one
who measures results is important as well. If you fail to monitor, analyze and
plan you will have a road map to no where.
A great book marketing campaign is similar to one’s investment portfolio approach. You don’t put all of your eggs in
one basket. You diversify, limit exposure, and take action based on research
and reasonable analysis.
Sometimes, book marketing feels like
a heavy lift with slow results and lots of expenses or time invested. It can
seem like a diet, the one where you feel food-srarved and exercise-exhausted. But
then, as time goes by, if you put in the hard work and take small steps, you
come to realize that you have lost weight and made progress. The same holds true with your
book publicity efforts.
Give it some time and plenty of hustle – and you will start to see positive results.
Give it some time and plenty of hustle – and you will start to see positive results.
PLEASE CONSULT THESE TIMELY RESOURCES
10 Tips
For Pitching Books To The Media Now
The Right Social Media Strategy For Authorshttps://bookmarketingbuzzblog.blogspot.com/2020/05/the-right-social-media-strategy-for.html
Here’s My Graduation Address to the
Class of 2020 on A Writing Career
Are You Really Ready To Write, Publish & Market Your book?
Powerful 2020 Book Marketing Toolkit --
FREE
How Do Authors Promote Books When The
Media Is Corona Centric?
The Bestseller Code For Book Marketers
& Authors
32 Book Deal, Discount & Promotion Sites For You
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas
expressed in this terrific blog are his alone and not that of his employer or
anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2020. Born and raised in Brooklyn, he now resides in Westchester. His
writings are often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted
a panel on book publicity for Book Expo
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